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Business Owners Ask: How Do Charlotte Consumers Spend Their Money?

Jan 7, 2020 2:42:55 PM / by Larry Julius

Charlotte consumers are expected to spend $49.6 billion at retail this year, according to Nielsen. This means that every household, on average, will be paying out $45,800.

To capture a larger share of these dollars, local small business owners need to know the answer to two questions.

The first question is, where is this enormous amount of cash being spent?  The list below details the answer.

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Topics best way to advertise, consumer spending, radio advertising, small business, small business owner, small business advertising, retail spending, retail

Advertising Options For Charlotte Small Business Owners

Dec 27, 2019 5:05:10 PM / by Larry Julius

Advertising is critical to the success of every North Carolina small business owner.  One of the most powerful elements of any advertising campaign is how many people it reaches.

Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context.

There are many ways a local business owner can advertise. This includes traditional media like Charlotte radio, local TV, and newspaper. It also includes online advertising options such as Facebook, Instagram, and Pandora.

They type of customer an individual business needs to reach depends on the goods and services the company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home.

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Topics best way to advertise, consumer spending, radio advertising, social media advertising, small business, small business owner, television advertising, newspaper advertising, charlotte observer, online advertising, digital advertising, small business marketing, small business advertising

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