Advertising Options For Charlotte Small Business Owners

Dec 27, 2019 5:05:10 PM / by Larry Julius

Advertise in Charlotte Media ReachAdvertising is critical to the success of every North Carolina small business owner.  One of the most powerful elements of any advertising campaign is how many people it reaches.

Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context.

There are many ways a local business owner can advertise. This includes traditional media like Charlotte radio, local TV, and newspaper. It also includes online advertising options such as Facebook, Instagram, and Pandora.

They type of customer an individual business needs to reach depends on the goods and services the company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home.

Advertise in Charlotte: View Success Guide

The charts below reveal how the different advertising options available to a Charlotte area business owners compare in terms of the ability to reach customers with specific characteristics. This includes age, income, education, employment status, political affiliation, number of children, ethnicity, and purchase intent.

Reach By Age:

Advertise In Charlotte Age Groups

Reach By Income:

Advertising In Charlotte Household Income

Reach By Education:

Advertise In Charlotte: Education Level Achieved

Reach By Employment Status:

Advertising In Charlotte Employment Status

Reach By Number Of Children At Home:

Advertising In Charlotte Households With Children

Reach By Ethnicity:

Advertise In Charlotte Black & Hispanic Consumers

Reach By Political Party Affiliation:

Political and Issue Advertising In Charlotte

Reach By Planned Household Purchases:

Advertise In Charlotte Planned PurchasesThe demographic characteristics demonstrated above represent just a small number of the categories a business owner can consider.  A reputable representative from a Charlotte area media organization will be able to provide access to considerably more information.

More Advertising Advice For Charlotte Small Business Owners

New call-to-action

Topics: best way to advertise, consumer spending, radio advertising, social media advertising, small business, small business owner, television advertising, newspaper advertising, charlotte observer, online advertising, digital advertising, small business marketing, small business advertising

Subscribe To Advice

Advertise In Charlotte - Get Started

Recent Posts

Our Social Media