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Best Way To Fill Construction Job Openings In Charlotte

Mar 1, 2022 10:50:20 AM / by Larry Julius

Construction companies in the Charlotte area will need to recruit 5,539 blue-collar workers on top of the normal pace of hiring in 2022 to meet the demands of the current building market. These statistics are based on forecasts from Associated Builders and Contractors, Inc. (ABC), an association comprised primarily of U.S. firms that work in industrial and commercial construction sectors.

"The construction industry desperately needs qualified, skilled craft professionals to build America," said Michael Bellaman, ABC president and CEO. "The Infrastructure Investment and Jobs Act passed in November and stimulus from COVID-19 relief will pump billions in new spending into our nation's most critical infrastructure, and qualified craft professionals are essential to efficiently modernize roads, bridges, energy production, and other projects across the country. More regulations and less worker freedom make it harder to fill these jobs."

The construction industry's appetite for new hires in the Charlotte area will continue into 2023, according to ABC. It is expected that during that year,  an additional 5,028 blue-collar workers in addition to the normal pace of hiring.

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Topics best way to advertise, radio advertising, employment advertising, recruitment advertising, job posting sites, online job boards, blue collar, help wanted advertising, Zip Recruiter, passive job seekers, active job seekers, indeed, Monster.com, construction, radio recruitment advertising, hire qualified candidates, construction workers

Recruitment Advertising In Charlotte: Best Way To Reach Job Candidates

Jan 7, 2022 1:56:03 PM / by Larry Julius

There are 92,427 small businesses in the Charlotte-Concord-Gastonia, NC-SC Metro Area, according to the US Census Bureau. Based on projections from the National Federation of Independent Business Owners (NFIB), nearly half of these companies have job openings they cannot fill.

As a result of the acute labor shortage, says the NFIB, 29% of small business owners rank the quality of labor as the most important problem they face. A year ago, only 21% said finding workers was their biggest issue.

The labor crunch in the Charlotte area is being driven, in big part, by a record-high number of employees voluntarily quitting their jobs. Just last month, according to the US Bureau of Labor Statistics, 4.5 million employees across the country left their current place of employment.

According to the Wall Street Journal, those who are not currently working say they are in no hurry to return to the workforce. The lack of urgency stems from five primary reasons:

  • 29% say they don't need to work right now because their spouse is employed
  • 28% say they cannot return to work because of care responsibilities at home
  • 25% say they don't need to return to work because they have a financial cushion
  • 20% say they are fearful of returning to work because of COVID-19
  • 5% say they do not need to return because of current unemployment benefits

There seems to be little chance that these resigned workers can be lured back into the labor force. Therefore, to fill open jobs, local business owners will need to focus their efforts towards recruiting among Charlotte's "passive" job candidates.

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Topics radio advertising, social media advertising, recruitment advertising, job posting sites, facebook advertising, online job boards, Zip Recruiter, passive job seekers, active job seekers, indeed, Monster.com, radio recruitment advertising

How To Fill Open Jobs In Charlotte

Sep 10, 2021 3:07:08 PM / by Larry Julius

According to the US Census Bureau, there are 97,696 businesses in the Charlotte area. Some of these companies are small. Some are large. Some sell machine parts. Some sell software. Some provide legal services. Some provide eyecare.

Regardless of the size of the business or what it sells, all of these local companies have one thing in common: they are struggling to fill open jobs with qualified candidates. This is true in Charlotte as well as Davidson, Indian Trail, Rock Hill, Gastonia, and every point in between.

Right now, across the country, according to the Bureau of Labor Statistics, there are 10.9 million open jobs. This is an all-time record.

To put this mammoth number of open jobs in perspective, the Federal Reserve says there are now five job openings per every four unemployed people.

Attempting to recruit Charlotte workers from the ranks of the unemployed has proven fruitless for local companies. This is because many people who lost their jobs during the pandemic have no intention of returning to the workforce anytime soon.

There are several reasons so many Charlotte workers are not coming back.

First, older workers have opted to retire earlier than expected. Second, childcare issues are making it necessary for some parents to stay home. Third, other workers cite health safety issues for the reason why they chose not to work. Finally, some of the unemployed are choosing to live off the savings they amassed during the pandemic.

So rather than focusing recruitment efforts among former employees and the ranks of the unemployed, local business owners need to target the 1.1 million passive job seekers in Charlotte.

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Topics best way to advertise, radio advertising, employment advertising, recruitment advertising, white collar, blue collar, Zip Recruiter, indeed

B2B Advertising: Why Job Sites Depend On Charlotte Radio

Sep 2, 2021 11:40:21 AM / by Larry Julius

If you were one of the 1.9 million adults who tuned in to Charlotte radio last week, then chances are excellent that you heard advertising for ZipRecruiter.  That's because the company purchased 1,137 advertisements to air on local stations during the month of August, according to Media Monitors.

ZipRecruiter is an online recruitment site that helps companies of every size advertise open jobs. Overall, more than 2.8 million companies have posted an opening on ZipRecruiter.com

It is no wonder that ZipRecruiter and its competitors like Indeed have been making significant advertising investments on Charlotte radio. Finding qualified workers is one of the toughest challenges facing local business owners. According to the Bureau of Labor Statistics, the number of job openings in the U.S. has reached a record high 10.1-million jobs with just not enough candidates to fill them.

If you've heard these commercials on Charlotte radio, then you know that ZipRecruiter is not advertising to attract job seekers to its website.  Rather, the company's goal is to convince local business owners to buy help wanted ads from them.

So, why has ZipRecruiter chosen Charlotte radio as a business-to-business (B2B) advertising resource?  The first reason is revealed in the first line of their commercial.

"According to research," says the announcer, "82% of people remember radio ads."

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Topics best way to advertise, radio advertising, small business, small business owner, small business marketing, small business advertising, recruitment advertising, b2b advertising, business-to-business advertising, Zip Recruiter, indeed, advertising options

Help Wanted: The Best Way To Recruit Qualified Workers In Charlotte

May 6, 2021 12:56:47 PM / by Larry Julius

The number of job openings in the Charlotte area has exceeded pre-pandemic levels, according to the Bureau of Labor Statistics.  Businesses of all sizes are adding employees in a big way, according to the ADP Research Institute, but still, large numbers of positions remain unfilled.

With the North Carolina unemployment rate still at 5.9%, Charlotte business owners wonder why they are having difficulty attracting applicants for open positions.

According to a recent article posted in The Economist, there are two major reasons why many sidelined workers aren't anxious to come to work. The first is fear.

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Topics radio advertising, social media advertising, employment advertising, recruitment advertising, white collar, online job boards, blue collar, Zip Recruiter, passive job seekers, active job seekers, indeed, Monster.com, LinkedIn

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