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B2B Advertising: Why Job Sites Depend On Charlotte Radio

Sep 2, 2021 11:40:21 AM / by Larry Julius

If you were one of the 1.9 million adults who tuned in to Charlotte radio last week, then chances are excellent that you heard advertising for ZipRecruiter.  That's because the company purchased 1,137 advertisements to air on local stations during the month of August, according to Media Monitors.

ZipRecruiter is an online recruitment site that helps companies of every size advertise open jobs. Overall, more than 2.8 million companies have posted an opening on ZipRecruiter.com

It is no wonder that ZipRecruiter and its competitors like Indeed have been making significant advertising investments on Charlotte radio. Finding qualified workers is one of the toughest challenges facing local business owners. According to the Bureau of Labor Statistics, the number of job openings in the U.S. has reached a record high 10.1-million jobs with just not enough candidates to fill them.

If you've heard these commercials on Charlotte radio, then you know that ZipRecruiter is not advertising to attract job seekers to its website.  Rather, the company's goal is to convince local business owners to buy help wanted ads from them.

So, why has ZipRecruiter chosen Charlotte radio as a business-to-business (B2B) advertising resource?  The first reason is revealed in the first line of their commercial.

"According to research," says the announcer, "82% of people remember radio ads."

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Topics best way to advertise, radio advertising, small business, small business owner, small business marketing, small business advertising, recruitment advertising, b2b advertising, business-to-business advertising, Zip Recruiter, indeed, advertising options

B2B Advertising In Charlotte: Reaching The Decision Makers

Aug 27, 2020 6:45:00 AM / by Larry Julius

New data from the US Census Bureau has optimistic news for Charlotte companies that sell business-to-business.

There are approximately 57,000 businesses in the Charlotte area, according to the Census Bureau. Indeed, many of these businesses have suffered since the onset of the Coronavirus, especially in April.

Census information is now showing positive indicators that the fortunes of area companies are improving. This includes those with 500 or fewer employees. These small businesses account for 91% of all Charlotte area firms.

During the week of April 26, 31% of Charlotte area small businesses reported temporary closures.  By July 1, the number dropped to 7%.

Also, during that same week, 74% of Charlotte small business owners were reporting decreases in revenue versus the prior week.  By the end of June, that number fell by almost half.

In both June and July of this year, national data shows all retail and food services spending significantly outperformed the prior year by between two and three percent.

As the business climate improves in the Charlotte area, the fortunes of B2B companies will accelerate as well. These include those businesses that sell office supplies, restaurant supplies, cleaning services, legal services, accounting services, transportation services, banking services, technology, and commercial real estate.

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Topics best way to advertise, small business, small business owner, roi, return on investment, small business marketing, small business advertising, charlotte radio, b2b advertising, business-to-business advertising

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