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Charlotte Radio: The Best Way To Recruit Construction Workers

Feb 13, 2023 2:50:48 PM / by Larry Julius

Charlotte area construction companies will need to recruit 4,782 more workers in 2023 in addition to the normal pace of hiring. This forecast is a per capita estimate based on research from Associated Builders and Contractors (ABC).  

The frenetic pace of recruiting construction workers in Charlotte is expected to extend into 2024, with an incremental 2,838 workers needed next year, as well, in addition to the normal pace of hiring.

Overall, the demand for construction workers in America has been increasing at an epic rate.

According to ABC, the construction industry averaged more than 390,000 job openings per month in 2022, the highest level on record, and the industry unemployment rate of 4.6% in 2022 was the second lowest on record, higher than only the 4.5% unemployment rate observed in 2019. In addition, national payroll construction employment was 231,000 higher in December 2022 than in December 2021.

Right now, filling open jobs at any Charlotte company is a struggle.

A recent survey by the National Federation of Independent Business Owners found that after inflation, the most critical problem facing these businesses is the inability to recruit and retain quality employees.

Right now, says the Federal Reserve,  unfilled jobs remain near an all-time with 1.7 openings per unemployed person.  As a result, only one person is being hired per every four job openings.  To put this dismal hire-to-opening ratio in perspective, ten years ago, there was one hire per every job opening.

Compounding the recruitment woes of Charlotte's small business owners is the very stubborn quit rate.  According to the Federal Reserve, for every ten hires made, seven current employees quit. 

So, how can local builders and contractors fill the open jobs at their companies? Most metrics indicate that advertising on Charlotte Radio may be the best way.

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Topics radio advertising, employment advertising, recruitment advertising, job posting sites, online job boards, blue collar, help wanted advertising, Zip Recruiter, passive job seekers, active job seekers, construction, radio recruitment advertising, hire qualified candidates, construction workers

Top Priority For Charlotte Small Business Owners: Fill Open Jobs

Jan 18, 2023 7:06:15 AM / by Larry Julius

92,427 Charlotte area companies fit the description of being a small business, according to the US Census Bureau.  A recent survey by the National Federation of Independent Business Owners found that after inflation, the most critical problem facing these businesses is the inability to recruit and retain quality employees.

Right now, says the Federal Reserve,  unfilled jobs remain near an all-time with 1.7 openings per unemployed person.  As a result, only one person is being hired per every four job openings.  To put this dismal hire-to-opening ratio in perspective, ten years ago, there was one hire per every job opening.

Compounding the recruitment woes of Charlotte's small business owners is the very stubborn quit rate.  According to the Federal Reserve, for every ten hires made, seven current employees quit. 

Although the labor crunch affects Charlotte business owners of every size, nearly half of all job vacancies are at companies with fewer than 50 employees.

So what is the best way for local small business owners to attract qualified candidates to fill open jobs?  Most metrics indicate that advertising on Charlotte radio may be the optimal choice.

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Topics employment advertising, recruitment advertising, job posting sites, white collar, online job boards, blue collar, help wanted advertising, working mothers, Zip Recruiter, passive job seekers, active job seekers, radio recruitment advertising, construction workers

Best Way To Fill Construction Job Openings In Charlotte

Mar 1, 2022 10:50:20 AM / by Larry Julius

Construction companies in the Charlotte area will need to recruit 5,539 blue-collar workers on top of the normal pace of hiring in 2022 to meet the demands of the current building market. These statistics are based on forecasts from Associated Builders and Contractors, Inc. (ABC), an association comprised primarily of U.S. firms that work in industrial and commercial construction sectors.

"The construction industry desperately needs qualified, skilled craft professionals to build America," said Michael Bellaman, ABC president and CEO. "The Infrastructure Investment and Jobs Act passed in November and stimulus from COVID-19 relief will pump billions in new spending into our nation's most critical infrastructure, and qualified craft professionals are essential to efficiently modernize roads, bridges, energy production, and other projects across the country. More regulations and less worker freedom make it harder to fill these jobs."

The construction industry's appetite for new hires in the Charlotte area will continue into 2023, according to ABC. It is expected that during that year,  an additional 5,028 blue-collar workers in addition to the normal pace of hiring.

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Topics best way to advertise, radio advertising, employment advertising, recruitment advertising, job posting sites, online job boards, blue collar, help wanted advertising, Zip Recruiter, passive job seekers, active job seekers, indeed, Monster.com, construction, radio recruitment advertising, hire qualified candidates, construction workers

Advertise In Charlotte: Top 5 Articles From 2021

Nov 29, 2021 10:55:05 AM / by Larry Julius

Based on projections from the National Retail Federation (NRF), Charlotte consumers are on track to spend $38.8 billion with retailers by the end of this year. This would be 13.5% higher than was spent in 2020.

To earn a significant share of these retail dollars, Charlotte-area business owners are expected to spend $1.1 billion to advertise by year's end, according to Borrell Associates. This company tracks advertising expenditures in local markets across the U.S.

To ensure they are spending their advertising and marketing dollars wisely, many Charlotte business owners research how to best target prospective customers by using local media. An exceptional resource for local business owners to investigate the media habits of localconsumers is on the advice section of AdvertiseInCharlotte.com.  

Here are the top five most-read articles on the site in 2021:

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Topics radio advertising, social media advertising, television advertising, co-op advertising, cooperative advertising, online advertising, digital advertising, small business advertising, employment advertising, recruitment advertising, endorsement advertising, facebook advertising, help wanted advertising, effective advertising, advertising on radio, holiday advertising, advertising ROI, advertise on Charlotte radio, advertise in charlotte, advertising options, inter advertising, how to advertise

How To Fill Open Jobs In Charlotte

Sep 10, 2021 3:07:08 PM / by Larry Julius

According to the US Census Bureau, there are 97,696 businesses in the Charlotte area. Some of these companies are small. Some are large. Some sell machine parts. Some sell software. Some provide legal services. Some provide eyecare.

Regardless of the size of the business or what it sells, all of these local companies have one thing in common: they are struggling to fill open jobs with qualified candidates. This is true in Charlotte as well as Davidson, Indian Trail, Rock Hill, Gastonia, and every point in between.

Right now, across the country, according to the Bureau of Labor Statistics, there are 10.9 million open jobs. This is an all-time record.

To put this mammoth number of open jobs in perspective, the Federal Reserve says there are now five job openings per every four unemployed people.

Attempting to recruit Charlotte workers from the ranks of the unemployed has proven fruitless for local companies. This is because many people who lost their jobs during the pandemic have no intention of returning to the workforce anytime soon.

There are several reasons so many Charlotte workers are not coming back.

First, older workers have opted to retire earlier than expected. Second, childcare issues are making it necessary for some parents to stay home. Third, other workers cite health safety issues for the reason why they chose not to work. Finally, some of the unemployed are choosing to live off the savings they amassed during the pandemic.

So rather than focusing recruitment efforts among former employees and the ranks of the unemployed, local business owners need to target the 1.1 million passive job seekers in Charlotte.

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Topics best way to advertise, radio advertising, employment advertising, recruitment advertising, white collar, blue collar, Zip Recruiter, indeed

Help Wanted: The Best Way To Recruit Qualified Workers In Charlotte

May 6, 2021 12:56:47 PM / by Larry Julius

The number of job openings in the Charlotte area has exceeded pre-pandemic levels, according to the Bureau of Labor Statistics.  Businesses of all sizes are adding employees in a big way, according to the ADP Research Institute, but still, large numbers of positions remain unfilled.

With the North Carolina unemployment rate still at 5.9%, Charlotte business owners wonder why they are having difficulty attracting applicants for open positions.

According to a recent article posted in The Economist, there are two major reasons why many sidelined workers aren't anxious to come to work. The first is fear.

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Topics radio advertising, social media advertising, employment advertising, recruitment advertising, white collar, online job boards, blue collar, Zip Recruiter, passive job seekers, active job seekers, indeed, Monster.com, LinkedIn

How To Bring Employees Back To Your Charlotte Small Business

May 8, 2020 5:03:52 PM / by Larry Julius

In January, Charlotte small business owners were in a panic. The unemployment rate was at a record low 3.2%, and there were not enough workers to fill their open jobs. 

As of today, though, North Carolina is reporting that at least one-in-five of the state's workforce have lost their jobs for COVID-19 related reasons. Yet, many small business owners are still struggling to find employees.

According to The Wall Street Journal, "For some workers, unemployment benefits are now paying more than their old jobs did. For others, safety concerns or a lack of child care, as most schools and day-care centers remain closed, are making them hesitant to go back."

“That’s going to get in the way of any real recovery,” Douglas Holtz-Eakin, president of American Action Forum and former director of the Congressional Budget Office, told WSJ.

The struggle to hire employees creates an additional threat for those Charlotte small business owners who received loans under the SBA's Paycheck Protection Program.  

To qualify for the loan forgiveness provision of the PPP, business owners must restore its workforce to pre-Coronavirus levels. This must be accomplished within eight weeks of receiving the monies.

So, just like in January, local small business owners are under pressure to fill open jobs. Advertising on Charlotte radio is a potent way to attract and hire the needed employees.

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Topics best way to advertise, radio advertising, small business, small business owner, online advertising, digital advertising, employment advertising, recruitment advertising, job posting sites, white collar, online job boards, blue collar, help wanted advertising

Employment Advertising: Reach 90% Of Qualified Candidates In Charlotte

Jan 2, 2020 8:14:18 AM / by Larry Julius

Charlotte small business owners need employees...desperately.

According to a report from the National Federation of Independent Business, 26% of small business owners say finding qualified workers is their number one problem. 

The report goes on to say that 88% of small business owners looking to hire new employees are finding there are no qualified candidates.

The historically low unemployment figures in the Charlotte area appears to be the root cause of local hiring woes. The metro area's jobless rate stands at 3.2%. There are just not enough qualified workers to go around.

Most small business owners have exhausted the traditional methods of recruitment. These include online job board posts, newspaper ads, referral bonuses, and help wanted signs. All to no avail.

To successfully attract the qualified applicants they yearn for, local small business owners need to command the attention of 'passive' job seekers. The number one source for these candidates is Charlotte radio.

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Topics best way to advertise, radio advertising, social media advertising, small business, small business owner, television advertising, newspaper advertising, online advertising, digital advertising, employment advertising, recruitment advertising, job posting sites

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