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Lessons A Charlotte Business Can Learn From World's Biggest Advertiser

May 12, 2023 11:07:12 AM / by Larry Julius

There are 92,427 small businesses in the Charlotte-Concord-Gastonia, NC-SC Metro Area, according to the U.S. Census Bureau. Almost every one of these businesses is competing for a portion of the $56.2 billion of local retail spending expected to occur in 2023.*

To capture the largest share of this giant pool of consumer cash, Charlotte small business owners will need to consider advertising.

"Think you have a great product?" asks the U.S. Small Business Administration. "Unfortunately, no one's going to know about it unless you advertise. Advertising, if done correctly, can do wonders for your sales., and you know what that means: more revenue and more success for your company."

One of the best ways to advertise in Charlotte may be on local radio, a fact not lost on the world's largest advertiser, Proctor & Gamble. Last year, P&G upped spending on the radio by 43% to $235 million, according to Vivvix (formerly Kantar Media), led by a big jump in local radio.

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Advertising On Charlotte Radio in 2022: Five Things to Know

Jul 20, 2022 8:39:36 AM / by Larry Julius

Local business owners have depended on Charlotte radio to market their goods and services since WBTthe city's first radio station, went on air in 1922. Despite the advent of new media and technologies since then, advertising on local radio stations is still the best way for the area's 92,427 small business owners to create and maintain customers.

Here are five facts every business owner should know about advertising on Charlotte radio in 2022.

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Advertise On Charlotte Radio? 5 Things Business Owners Get Wrong

Dec 30, 2021 1:47:27 PM / by Larry Julius

To ensure success, every Charlotte business owner needs to advertise.

"Think you have a great product?" asks the US Small Business Administration. "Unfortunately, no one’s going to know about it unless you advertise.”

The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business.”

There are dozens of ways for local small business owners to advertise. By most metrics, the best way to advertise is on Charlotte radio. These measures of effectiveness, however, are often obscured by the glimmer and glitz of newer technologies. 

To help reduce the glare that often blinds business owners to the potency of advertising on Charlotte radio, here are the top five things many local business owners get wrong.

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Topics radio advertising, advertise on radio, radio commercials, first radio station in Charlotte, radio history, radio listening, charlotte radio, advertising on radio, advertise on Charlotte radio, radio formats, who listens to radio, car radio

Charlotte New Car Buyers Agree: Put AM/FM Radio In My Dashboard

Nov 11, 2021 10:02:58 AM / by Larry Julius

In 2020, there were 108,229 new cars and trucks registered in the Charlotte metro area. This number is based on projections from the National Auto Dealers Associaton (NADA) and the U.S. Census bureau.

In all, says NADA, there are 249 new-car dealerships in North Carolina. Despite the pandemic, these dealers, including those in the Charlotte area, sold $28.2 billion worth of new vehicles.

Through June of this year, these same dealers have already rung up $17 billion in new car sales.

When it comes to buying new vehicles, Charlotte consumers have a broad range of preferences. Some buyers want Fords while others want Chevrolets, Toyotas, or Teslas.  Some buyers want pick-up trucks, while others want sub-compacts, SUVs, or sports cars. Of course, some want blue vehicles, while others want pearl white, orchard green, or redolent red.

There is one purchase criterion, however, that most Charlotte car buyers can agree on. They want an AM/FM radio smack-dab, in the middle of their dash.

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Topics best way to advertise, used vehicles, automotive, used cars, used trucks, in car aduio, vehicle traffic, in-car audio, charlotte radio, advertise in charlotte, who listens to radio, car radio, new cars

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