Charlotte Radio Is The #1 Advertising-Supported Medium

Jul 6, 2022 3:32:45 PM / by Larry Julius

Advertise On Charlotte RadioLocal business owners have been advertising on Charlotte radio since WBT first signed-on in 1922.  But, back then, there were only two options for reaching a mass audience: newspapers and radio.

Today, though, advertisers have an over-abundance of marketing options both over-the-air and online. But every week, according to Nielsen, 1.5 million adults listen to a Charlotte radio station, giving the 101-year-old medium, by far, the biggest reach amongst local consumers.

Advertise On Charlotte Radio 2022 Reach

A new report released last week by Nielsen underscores AM/FM radio's durable reach among all media.

Advertise in Charlotte: View Success GuideAccording to "Audio Today 2022: How America Listens", radio reaches 93% of all adults every month, a significantly higher percentage than all other electronic media.

Advertising In Charlotte: Monthly Media Reach

Radio's mammoth monthly reach is consistent among all age groups despite the proclivity of Gen Zs and Millennials for digital media.Advertising In Charlotte Media Reach 2022

As far as the ears are concerned, Nielsen points out that "AM/FM radio is the center of the audio universe" reaching nearly twice as many adults as streaming options.

Advertising In Charlotte Audio Reach 2022

The dominance of radio's reach among other audio media options is true regardless of the listener's age.

Advertising In Charlotte Who Listens to Audio 2022

Not all listening to Charlotte radio happens on car radios, table-top radios, or boom boxes. Instead, local consumers also use their smartphones, computers, and tablets as a way to connect to their favorite local stations.

Neilsen finds that 23.4% of all consumers who listen to a Charlotte radio station over the air will, at some point during the month, also connect to a local station via the internet. As a matter of fact, during a typical hour, Nielsen data suggests that 8.5% of a station's total audience is listening on a device other than a traditional receiver.

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Topics: radio advertising, reach, spotify, pandora, reach & frequency, streaming media, streaming audio, advertise on radio, advertising reach, sirius/xm, advertise on Charlotte radio, advertising options, apple, amazon

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