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Who Listens To Charlotte Radio Stations Online?

Aug 27, 2021 11:49:12 AM / by Larry Julius

Advertise On Charlotte Radio-StreamingWhen Charlotte's first radio station, WBT, began broadcasting on March 18, 1922, the station needed a tall antenna and lots of buried copper cable to transmit its signal.  Radio receivers at the time were mostly homemade and involved a piece of crystalline mineral and a wire coil.

Over many decades in Charlotte, both the broadcasting and receiving equipment improved. In the mid-1920s this meant store-bought radios. In the 1930s this meant car radios. In the 1960s this meant transistor radios. In the 1970s this meant boom boxes. And, in the 1980s this meant Walkmen. But, despite these improvements, the fundamental technology of big towers sending a signal through the air to a radio receiver remained the same.

In 1994, there was a new way for Charlotte consumers to listen to the radio. That was the year local stations across the country began streaming their signals over the internet and listeners could use their computers (later their smartphones and smart speakers) as receiving devices. No big antennas, no wires, and no actual radio needed.

In 2021, according to Nielsen, Charlotte radio reaches more local consumers than any other advertising media option.

Media Options For Charlotte Business Owners

Neilsen finds, too, that 32.2% of all consumers who listen to a Charlotte radio station over-the-air will, at some point during the month, also connect to a local station via the internet. 

Local small business owners who advertise on Charlotte radio to market the goods and services will often ask how the characteristics of streaming audiences compare to over-the-air audiences. The charts below answer those questions.  The demographic categories used are those that are most requested by local businesses.

Advertise on Charlotte Radio Streaming Audio By Age

Advertise in Charlotte: View Success Guide

Advertise on Charlotte Radio Streaming Audio By Income

Advertise on Charlotte Radio Streaming Audio By Employment Status
Advertise on Charlotte Radio Streaming Audio By Employment Type

Advertise on Charlotte Radio Streaming Audio By Number Of Children in HouseholdAcross, the country, according to a new study by Edison Research, 12% of all listening to local radio occurs on a station's stream. This number has increased by 33% from just two years ago.

Good News: Most Charlotte radio stations duplicate their over-the-air programming including advertising on their internet stream. This means when a business owner buys an advertising campaign, the commercials will be heard on any device the listener is using. This could be a car radio, a smartphone, a tablet, a desktop computer, or a smart speaker. In other words, a commercial will never be missed.

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Topics: best way to advertise, radio advertising, online advertising, streaming media, streaming audio, smart speakers, advertise on Charlotte radio, internet, advertising options

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