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Digital Advertising In Charlotte: How To Get Found Online

Sep 30, 2022 10:29:18 AM / by Larry Julius

Last year, $1.6 billion in marketing was spent online to reach Charlotte area consumers, according to projections based on the 2021 IAB Internal Advertising Report.  This is 35% more than was spent during the prior year.

There is a correlation between the massive amount of money being spent to reach Charlotte consumers online and the extraordinary amount of time that these consumers are connecting to the internet via websites and apps.

According to Nielsen, 46.6% of Charlotte adults are spending 10-plus hours during an average week online. Furthermore, The Pew Research Center, a public opinion research company, reports that one-in-three consumers say they are online constantly. A 50% increase from 2015.  In all, 85% of consumers say they connect at least once daily.

To successfully market and advertise a Charlotte business on the internet requires a full-scale understanding of precisely what online marketing is.  Spoiler alert, having a website or having a social media site is not enough.

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Topics social media advertising, online advertising, digital advertising, social media, web traffic, website visitor, online shopping, website traffic, internet, internet advertising, SEM, seo

Best Way To Reach Charlotte's Holiday Shoppers In 2021

Oct 26, 2021 1:45:06 PM / by Larry Julius

Attention Charlotte small business owners and retailers: nearly half of holiday shoppers are already spending money. According to the National Retail Federation, 49% of consumers will start their Christmas season shopping before Hallowe'en. 

Consumers plan to spend $997.73 on gifts, holiday items, and other non-gift purchases for themselves and their families this year, according to the annual survey released today by the NRF and Prosper Insights & Analytics.

In all, based on forecasts from Deloitte, the world's largest accounting firm, Charlotte consumers are expected to spend between $10.9 and $11.1 billion during the holiday shopping period. This would be a 7-9% increase over 2020.

"We anticipate strong consumer spending for the upcoming holiday season. As vaccination rates rise and consumers are more comfortable being outside of the home, we are likely to see increased spending on services, including restaurants and travel, while spending on goods will continue to hold steady. A steady decline in the savings rate to pre-pandemic levels will support consumer spending and keep retail sales elevated this season," said Daniel Bachman, Deloitte's U.S. economic forecaster. "Further, e-commerce sales will continue to grow as consumers demonstrate an ongoing and steady movement toward buying online across all categories."

Charlotte retailers are noticing that the opening bell for holiday shopping has rung earlier than ever for local shoppers.

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Topics small business, small business owner, roi, return on investment, small business marketing, small business advertising, retail spending, retail, parent, children, retail sales, retail stores, retailer, millennial parents, holiday advertising, holiday shopping, christmas, advertising ROI, online shopping, shopping

How Often Are Charlotte Consumers Online?

Jul 15, 2021 3:25:03 PM / by Larry Julius

Almost 96% of Charlotte adults have access to the internet.  Ubiquitous technology such as computers, tablets, smartphones, and connected TVs allow North Carolina consumers to go online whenever they choose, which, for some adults, is always.

The Pew Research Center, a public opinion research company, reports that one-in-three consumers say they are online constantly. A 50% increase from 2015.  In total, 85% of consumers say they connect at least one time every day.

So, how are Charlotte consumers spending all this time connected to the internet?

According to Nielsen, streaming audio and video content, social networking, checking the weather, and banking are the top online activities for Charlotte consumers each month.

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Topics best way to advertise, social media advertising, small business, small business owner, online advertising, small business marketing, small business advertising, OTT, streaming media, streaming audio, CTV, streaming video, svod, avod, online shopping

How Much Time Do Charlotte Consumers Spend Online?

Jun 4, 2021 2:16:05 PM / by Larry Julius

According to Nielsen, 2.1 million adults in the Charlotte area have access to the internet, equivalent to 95.7% of the population. On average, local consumers are spending 11.08 hours per week online.

Charlotte millennials, the first generation that grew up in a digital world, spend considerably more time online. Nielsen reports that, on average, Charlotte's 25-39-year-old consumers are clocking 13.99 hours connected to the internet.

So, how are Charlotte consumers spending their time online?

According to Nielsen, streaming audio and video content, social networking, checking the weather, and banking are the top online activities for Charlotte consumers each month.

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Topics best way to advertise, social media advertising, online advertising, digital advertising, OTT, social media, streaming media, streaming audio, streaming video, online shopping, internet

Advertise in Charlotte: How Local Consumers Use The Internet?

Feb 25, 2021 12:36:59 PM / by Larry Julius

Charlotte area business owners are expected to invest $595-million during 2021 to advertise to consumers connected to the internet. This forecast was produced by Borrell Associates, a company that tracks business advertising expenditures across the country.

These online marketing dollars will be spent on banner advertising, search engine marketing, email, as well as audio and video advertising. This is all to capture the attention of shoppers and buyers as they go about their connected days.

According to Nielsen, 95.8% of adult consumers in the Charlotte area have access to the internet. They connect, primarily, with desktop and laptop computers; smartphones; or tablets.

Ninety-six percent of Charlotte adults spend at least one hour per week online, with most spending at least 10 hours connected.

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Topics small business, small business owner, facebook, charlotte observer, online advertising, digital advertising, small business marketing, small business advertising, facebook advertising, CTV, svod, avod, online shopping, advertise on Charlotte radio, advertise in charlotte, internet

5 Key Advertising Stats Charlotte Small Business Owners Should Know

Feb 22, 2021 11:09:04 AM / by Larry Julius

Since 1922, advertising on Charlotte radio has helped small business owners survive and thrive during times of peril. This includes world wars, natural disasters, depressions, and recessions.

Even during a pandemic, by almost every key marketing metric, radio advertising remains the best way for a Charlotte business to market its goods and services.

To prove the point, here are five statistics that vividly demonstrate the value of advertising on Charlotte radio.

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Topics best way to advertise, roi, reach, return on investment, retail spending, retail, retail sales, retail stores, retailer, web traffic, website visitor, in-car audio, radio commercials, radio listening, listening location, advertising ROI, online shopping, advertise on Charlotte radio, website traffic

Small Business Advice: 5 Facts About Advertising On Charlotte Radio

Dec 17, 2020 8:32:07 AM / by Larry Julius

Local radio came to Charlotte on March 18, 1922. That's when the Federal Radio Commission granted a license to the Southern Radio Corporation with the randomly assigned call sign, WBT.

From studios located in the Realty Building located at the corner of Trade and Tryon, WBT began broadcasting music from phonograph records for two hours each day. The station's early broadcasts were heard by about 22,000 people using hand-built radio receivers.

For almost 100 years, small business owners have depended on local radio stations to successfully market their goods and services through depressions, recessions, wars, and natural disasters. Even now, during a pandemic, advertising on Charlotte radio remains a dependable way to make cash registers ring.

Here are five facts every Charlotte Small business owner needs to know about local radio in 2020.

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Topics best way to advertise, radio advertising, small business, small business owner, online advertising, small business marketing, small business advertising, advertise on radio, time spent listening, online shopping, advertise on Charlotte radio

Online Advertising In Charlotte: How Much Do Local Businesses Spend?

Dec 14, 2020 3:46:10 PM / by Larry Julius

Over 95% of Charlotte adults have access to the internet, according to Nielsen. Seventy percent of these consumers spend more than five hours a week connected.

Nielsen reports that Charlotte consumers go online to stay connected to friends and family; research products and services; learn the latest news, and obtain directions to where they are going and know what the weather will be when they get there.  

Here are some of the many reasons why Charlotte internet users go online each month

  • Social Media: 77%
  • Weather: 57%
  • Online Banking: 54%
  • Maps/Directions: 47%
  • Product Reviews: 41%
  • Current Events: 35%
  • Restaurant Reviews: 30%
  • Sports Scores/News: 28%
  • Job Search: 19%
  • Real Estate: 16%

And, of course, there is shopping.  Over the past six months, according to Nielsen, 82% of Charlotte consumers shopped online for every imaginable product and service including, cars, golf clubs, office supplies, wedding rings, mattresses, tires, medicine, shoes, socks, and eyeglasses.

To reach local consumers while they are online, Charlotte businesses will spend $587 million for digital advertising in 2020, according to Borrell Associates.  Here is how the money is being spent:

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Topics radio advertising, social media advertising, small business, small business owner, online advertising, small business marketing, small business advertising, OTT, social media, e-commerce, wedding, CTV, email marketing, email advertising, online shopping

What Is The Best Way To Reach Online Shoppers In Charlotte?

Nov 17, 2020 9:48:05 AM / by Larry Julius

Charlotte shoppers are expected to spend a record $6.7 billion online in 2020, based on the most recent projections from eMarketer. This would represent year-over-year growth of 32.4%.

During the same period, according to eMarketer, receipts at brick-and-mortar stores have contracted by 3.2%.  Overall, excluding gas and auto sales, e-commerce will account for 20.6% of all retail sales this year.

The Coronavirus pandemic is credited with this seismic shift in shopping behavior as consumers continue to avoid stores and opt for online shopping.

“We’ve seen e-commerce accelerate in ways that didn’t seem possible last spring, given the extent of the economic crisis,” said Andrew Lipsman, eMarketer principal analyst at Insider Intelligence. “While much of the shift has been led by essential categories like grocery, there has been surprising strength in discretionary categories like consumer electronics and home furnishings that benefited from pandemic-driven lifestyle needs.”

Even before the onset of the pandemic, 80.8% of Charlotte consumers had bought goods online over the prior six months, according to Nielsen research. Purchases included clothing, health & beauty products, travel reservations, books, furniture, and groceries.

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Topics best way to advertise, radio advertising, online advertising, retail spending, retail, retail sales, retail stores, retailer, web traffic, website visitor, attrubution, e-commerce, advertise on radio, online shopping

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