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Coronavirus: Advertising In Charlotte For Small Business Survival

Mar 25, 2020 8:31:28 AM / by Larry Julius

Charlotte small business owners are fighting the coronavirus battles on multiple fronts.  Their first objective is to keep their families and employees safe. Then, of course, there are the concerns of keeping their businesses healthy enough to survive current disruptions.

The business literature has an abundance of case studies showing how survival is often connected to a thoughtful communications and marketing strategy during challenging times.  

Business owners need to let North Carolina consumers know if they are still open. If their hours have changed. Or if they are providing alternative shopping methods (e.g., delivery, curbside pick-up).

Most importantly, it is imperative consumers know that a business will still be there for them when the crisis is over.

For those owners who are depending on communication to preserve their business, the best option may be to advertise on Charlotte radio.

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Topics radio advertising, social media advertising, small business, small business owner, television advertising, newspaper advertising, online advertising, digital advertising, retail, restaurant, retail stores, retailer, facebook advertising, corona, coronavirus, covid 19

How Well Does Social Media Work For Charlotte Retailers?

Mar 19, 2020 6:40:00 AM / by Larry Julius

Charlotte retailers spend a considerable amount of time and money marketing their small businesses on social media.  Is this effort paying off?

Each month, according to Nielsen, 1.5 million Charlotte area adults use Facebook, Instagram, or Twitter. This equates to 72% of consumers.  This reach is rather anemic compared to Charlotte radio and TV, which attracts considerably more users in a single week than these social media platforms do over 30 days.

Among local millennials, the monthly reach of Facebook, Instagram, and Twitter is eclipsed by the weekly reach of Charlotte radio.

The number of consumers reached by an advertising campaign, according to Nielsen, is the media consideration that has the most significant effect on increasing sales. 

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Topics best way to advertise, radio advertising, social media advertising, instagram, small business, small business owner, facebook, reach, retail, retail stores, engagement, retailer, facebook advertising, twitter

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