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Consumers Stick With Charlotte Radio Despite Pandemic

Mar 30, 2021 10:26:05 AM / by Larry Julius

In 1922, when WBT became the first radio station in Charlotte, NC, many considered the medium a fad.  Even in 1937, a hit song by George Gershwin, Our Love Is Here To Stay, considered radio to be a "passing fancy and in time may go".

Charlotte radio, however, has survived the advent of talking-movies, television, eight tracks, and cassettes in stereo.  More recently, radio has withstood a tsunami of digital options including, YouTube, SiriusXM, Pandora, and Spotify.

As the Coronavirus pandemic rolls over into a second year, Charlotte radio has hung tough and not ceded its ground despite listener's shifting lifestyles.  This is crucial news for local small business owners who depend on local stations to market their goods and services.

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Topics best way to advertise, reach, return on investment, corona, coronavirus, covid 19, in-car audio, recovery, radio listening, pandemic, listening location, time spent listening, work from home, advertising ROI, commuting

Advertise In Charlotte: Shoppers' Needs Are Changing...Again!

Sep 28, 2020 2:00:21 PM / by Larry Julius

There are over 2.2 million adult consumers in the Charlotte area. Collectively, in a typical year, these shoppers would generate $49.6 billion in retail sales. This money would be spent on cars, shoes, fast-food, entertainment, groceries, mattresses, adult beverages, haircuts, makeup, and an over-abundance of other of goods and services. Their money was being spent on both the essential and the frivolous. 

The way Charlotte consumers spend money changed radically in March as COVID-19 began to spread. Six months into the pandemic, shopping strategies are about to change again.

It started with panic buying. Consumers began ignoring prices and were paying what was ever necessary to ensure the safety, health, and comfort of their families.  According to Nielsen, this sudden spike in demand caused widespread price increases. To put it in perspective, retail prices shot-up in 64% of all product categories stocked in grocery stores.

Almost immediately, advertising messages from local retailers shifted from promises of low prices and convenience to product availability and shopper safety.

Based on new research from Nielsen, consumers' shopping strategies are beginning to shift again. This will require Charlotte small business owners and retailers to also change their advertising strategies, too.

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Topics small business, small business owner, roi, return on investment, small business marketing, small business advertising, retail spending, retail, retail sales, retail stores, retailer, corona, coronavirus, covid 19, pandemic, advertising ROI

How Has Working From Home Affected Charlotte Radio?

Aug 24, 2020 6:45:00 AM / by Larry Julius

Before COVID-19, most listening to Charlotte radio happened outside the home. Consumers were tuning-in to their favorite stations from the car on the way to their job. Then, they tuned-in when they arrived at work. They listened again during the commute back home.

Nielsen recently surveyed consumers who worked from home before and during the novel coronavirus outbreak. The results show, as of June, 66% of respondents now work from home full-time as a consequence of the pandemic.

As consumers are compelled to work from their houses and curtail their commutes, the share of at-home listening to Charlotte radio has grown by 19%, according to Nielsen.

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Topics best way to advertise, radio advertising, corona, coronavirus, covid 19, advertise on radio, radio listening, pandemic, listening location, time spent listening, work from home

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