Advice | Advertise In Charlotte https://blog.advertiseincharlotte.com Learn how to advertise your Charlotte small business. Great articles and resources. en Wed, 30 Nov 2022 19:38:39 GMT 2022-11-30T19:38:39Z en Surprise? Charlotte Radio Is Still #1 Way To Reach Local Consumers https://blog.advertiseincharlotte.com/surprise-charlotte-radio-is-still-1-way-to-reach-local-consumers <div class="hs-featured-image-wrapper"> <a href="https://blog.advertiseincharlotte.com/surprise-charlotte-radio-is-still-1-way-to-reach-local-consumers" title="" class="hs-featured-image-link"> <img src="https://6611158.fs1.hubspotusercontent-na1.net/hubfs/6611158/Advertise%20On%20Boston%20Radio%202022-2023.png?norresize+true" alt="Surprise? Charlotte Radio Is Still #1 Way To Reach Local Consumers" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="https://blog.advertiseincharlotte.com/what-is-the-best-way-to-advertise-in-charlotte"></a>Charlotte area business owners have an abundance of options for marketing their goods and services to local consumers. New research from Nielsen, however, indicates that advertising on Charlotte radio is still the best way to reach local shoppers.</p> <p>Every week, according to Nielsen, Charlotte radio reaches 1.9 million adults. This is significantly more than are reached by social media, local TV stations and cable systems, newspapers, streaming video and audio, and podcasts.</p> <p>In addition to listening to their favorite Charlotte radio stations over the air, Nielsen reports that 552,33 adults also listen to local stations online every month.</p> <p>As a matter of fact, according to a study conducted by Edison Research during the third quarter of 2022, among Adults 25-54, 17% of all time spent listening to local AM/FM stations occurs online. This share of online listening has nearly doubled since 2016.</p> <div class="hs-featured-image-wrapper"> <a href="https://blog.advertiseincharlotte.com/surprise-charlotte-radio-is-still-1-way-to-reach-local-consumers" title="" class="hs-featured-image-link"> <img src="https://6611158.fs1.hubspotusercontent-na1.net/hubfs/6611158/Advertise%20On%20Boston%20Radio%202022-2023.png?norresize+true" alt="Surprise? Charlotte Radio Is Still #1 Way To Reach Local Consumers" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="https://blog.advertiseincharlotte.com/what-is-the-best-way-to-advertise-in-charlotte"></a>Charlotte area business owners have an abundance of options for marketing their goods and services to local consumers. New research from Nielsen, however, indicates that advertising on Charlotte radio is still the best way to reach local shoppers.</p> <p>Every week, according to Nielsen, Charlotte radio reaches 1.9 million adults. This is significantly more than are reached by social media, local TV stations and cable systems, newspapers, streaming video and audio, and podcasts.</p> <p>In addition to listening to their favorite Charlotte radio stations over the air, Nielsen reports that 552,33 adults also listen to local stations online every month.</p> <p>As a matter of fact, according to a study conducted by Edison Research during the third quarter of 2022, among Adults 25-54, 17% of all time spent listening to local AM/FM stations occurs online. This share of online listening has nearly doubled since 2016.</p> <img src="https://track.hubspot.com/__ptq.gif?a=6792585&amp;k=14&amp;r=https%3A%2F%2Fblog.advertiseincharlotte.com%2Fsurprise-charlotte-radio-is-still-1-way-to-reach-local-consumers&amp;bu=https%253A%252F%252Fblog.advertiseincharlotte.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> roi reach return on investment reach & frequency advertising reach charlotte radio advertising ROI advertise on Charlotte radio advertise in charlotte advertising in Charlotte Wed, 30 Nov 2022 19:38:39 GMT https://blog.advertiseincharlotte.com/surprise-charlotte-radio-is-still-1-way-to-reach-local-consumers 2022-11-30T19:38:39Z Larry Julius Holiday Spending In Charlotte Will Top $8 Billion In 2022 https://blog.advertiseincharlotte.com/holiday-spending-in-charlotte-will-top-8.2-billion-in-2022 <div class="hs-featured-image-wrapper"> <a href="https://blog.advertiseincharlotte.com/holiday-spending-in-charlotte-will-top-8.2-billion-in-2022" title="" class="hs-featured-image-link"> <img src="https://6611158.fs1.hubspotusercontent-na1.net/hubfs/6611158/Advertise%20In%20Boston%20Holiday%20Shopping%202022.png?noresize=true" alt="Holiday Spending In Charlotte Will Top $8 Billion In 2022" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="https://blog.advertiseincharlotte.com/charlotte-consumers-still-spending-despite-economic-sentiment"></a>Economic concerns among Charlotte area consumers are not expected to subdue holiday shopping in in 2022.&nbsp; Based on forecasts from The National Retail Federation, local shoppers are projected to spend at least $8.0 billion this year. This would be 6% more than was spent in 2021.</p> <p><span>“While consumers are feeling the pressure of inflation and higher prices, and while there is continued stratification with consumer spending and behavior among households at different income levels, consumers remain resilient and continue to engage in commerce,” NRF President and CEO Matthew Shay said. “In the face of these challenges, many households will supplement spending with savings and credit to provide a cushion and result in a positive holiday season.”</span></p> <p><span>The biggest challenge facing Charlotte business owners is keeping holiday spending local. NRF expects 10-12% of purchases to happen online from retailers like Amazon and Walmart.</span></p> <p><span>To lay claim to this expanding pool of holiday spending,&nbsp; and keep business local, small business owners will need advertising. By, most marketing metrics, the best way to advertise is on Charlotte radio.</span></p> <div class="hs-featured-image-wrapper"> <a href="https://blog.advertiseincharlotte.com/holiday-spending-in-charlotte-will-top-8.2-billion-in-2022" title="" class="hs-featured-image-link"> <img src="https://6611158.fs1.hubspotusercontent-na1.net/hubfs/6611158/Advertise%20In%20Boston%20Holiday%20Shopping%202022.png?noresize=true" alt="Holiday Spending In Charlotte Will Top $8 Billion In 2022" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="https://blog.advertiseincharlotte.com/charlotte-consumers-still-spending-despite-economic-sentiment"></a>Economic concerns among Charlotte area consumers are not expected to subdue holiday shopping in in 2022.&nbsp; Based on forecasts from The National Retail Federation, local shoppers are projected to spend at least $8.0 billion this year. This would be 6% more than was spent in 2021.</p> <p><span>“While consumers are feeling the pressure of inflation and higher prices, and while there is continued stratification with consumer spending and behavior among households at different income levels, consumers remain resilient and continue to engage in commerce,” NRF President and CEO Matthew Shay said. “In the face of these challenges, many households will supplement spending with savings and credit to provide a cushion and result in a positive holiday season.”</span></p> <p><span>The biggest challenge facing Charlotte business owners is keeping holiday spending local. NRF expects 10-12% of purchases to happen online from retailers like Amazon and Walmart.</span></p> <p><span>To lay claim to this expanding pool of holiday spending,&nbsp; and keep business local, small business owners will need advertising. By, most marketing metrics, the best way to advertise is on Charlotte radio.</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=6792585&amp;k=14&amp;r=https%3A%2F%2Fblog.advertiseincharlotte.com%2Fholiday-spending-in-charlotte-will-top-8.2-billion-in-2022&amp;bu=https%253A%252F%252Fblog.advertiseincharlotte.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> consumer spending radio advertising roi return on investment advertising reach holiday advertising holiday shopping christmas advertising ROI advertise on Charlotte radio Thu, 10 Nov 2022 18:51:12 GMT https://blog.advertiseincharlotte.com/holiday-spending-in-charlotte-will-top-8.2-billion-in-2022 2022-11-10T18:51:12Z Larry Julius Advertising In Charlotte: Is Online Marketing Enough? https://blog.advertiseincharlotte.com/advertising-in-charlotte-is-online-marketing-enough <div class="hs-featured-image-wrapper"> <a href="https://blog.advertiseincharlotte.com/advertising-in-charlotte-is-online-marketing-enough" title="" class="hs-featured-image-link"> <img src="https://6611158.fs1.hubspotusercontent-na1.net/hubfs/6611158/Online%20Advertising%20In%20Boston%20Does%20It%20Work%3F.png?noresize=true" alt="Advertising In Charlotte: Is Online Marketing Enough?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="https://blog.advertiseincharlotte.com/digital-advertising-in-charlotte-how-to-get-found-online"></a>According to Nielsen, 2.1 million adults in the Charlotte area have access to the internet. Eighty-three percent of these consumers conduct online research before making a retail purchase, says a report from GE Capital Bank.&nbsp;</p> <p>To reach Charlotte area adults in the market to buy their goods and services, businesses spent $1.6 billion in 2021 on digital adverting, <span>according to projections based on the 2021 IAB Internal Advertising Report.&nbsp; This is 35% more than was spent during the prior year.</span></p> <p><span>This mammoth pool of online advertising dollars targeted at Charlotte consumers is being spent on a variety of digital resources including search engine marketing (SEM), search engine optimization (SEO), display ads, video ads, audio ads, email, and social media. Each of these tools can precisely target consumers who are currently in the market to buy whatever it is a business is selling.</span></p> <p>Most forms of online advertising are designed to compel Charlotte consumers to click on a digital ad that will transport them to the website of a company that sells whatever it is consumers are in the market to buy.&nbsp; Is investing only in digital advertising enough to drive sales for a local business?&nbsp;</p> <p>Many marketing experts believe that online advertising needs to be part of a broader marketing strategy to be successful.</p> <div class="hs-featured-image-wrapper"> <a href="https://blog.advertiseincharlotte.com/advertising-in-charlotte-is-online-marketing-enough" title="" class="hs-featured-image-link"> <img src="https://6611158.fs1.hubspotusercontent-na1.net/hubfs/6611158/Online%20Advertising%20In%20Boston%20Does%20It%20Work%3F.png?noresize=true" alt="Advertising In Charlotte: Is Online Marketing Enough?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="https://blog.advertiseincharlotte.com/digital-advertising-in-charlotte-how-to-get-found-online"></a>According to Nielsen, 2.1 million adults in the Charlotte area have access to the internet. Eighty-three percent of these consumers conduct online research before making a retail purchase, says a report from GE Capital Bank.&nbsp;</p> <p>To reach Charlotte area adults in the market to buy their goods and services, businesses spent $1.6 billion in 2021 on digital adverting, <span>according to projections based on the 2021 IAB Internal Advertising Report.&nbsp; This is 35% more than was spent during the prior year.</span></p> <p><span>This mammoth pool of online advertising dollars targeted at Charlotte consumers is being spent on a variety of digital resources including search engine marketing (SEM), search engine optimization (SEO), display ads, video ads, audio ads, email, and social media. Each of these tools can precisely target consumers who are currently in the market to buy whatever it is a business is selling.</span></p> <p>Most forms of online advertising are designed to compel Charlotte consumers to click on a digital ad that will transport them to the website of a company that sells whatever it is consumers are in the market to buy.&nbsp; Is investing only in digital advertising enough to drive sales for a local business?&nbsp;</p> <p>Many marketing experts believe that online advertising needs to be part of a broader marketing strategy to be successful.</p> <img src="https://track.hubspot.com/__ptq.gif?a=6792585&amp;k=14&amp;r=https%3A%2F%2Fblog.advertiseincharlotte.com%2Fadvertising-in-charlotte-is-online-marketing-enough&amp;bu=https%253A%252F%252Fblog.advertiseincharlotte.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> radio advertising online advertising digital advertising internet internet advertising Thu, 20 Oct 2022 13:32:28 GMT https://blog.advertiseincharlotte.com/advertising-in-charlotte-is-online-marketing-enough 2022-10-20T13:32:28Z Larry Julius Digital Advertising In Charlotte: How To Get Found Online https://blog.advertiseincharlotte.com/digital-advertising-in-charlotte-how-to-get-found-online <div class="hs-featured-image-wrapper"> <a href="https://blog.advertiseincharlotte.com/digital-advertising-in-charlotte-how-to-get-found-online" title="" class="hs-featured-image-link"> <img src="https://6611158.fs1.hubspotusercontent-na1.net/hubfs/6611158/Online%20Advertising%20In%20Boston%20Get%20Found.png?noresize=true" alt="Digital Advertising In Charlotte: How To Get Found Online" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="https://blog.advertiseincharlotte.com/how-often-are-charlotte-consumers-online"></a>Last year, $1.6 billion in marketing was spent online to reach Charlotte area consumers, according to projections based on the 2021 IAB Internal Advertising Report.&nbsp; This is 35% more than was spent during the prior year.</p> <p>There is a correlation between the massive amount of money being spent to reach Charlotte consumers online and the extraordinary amount of time that these consumers are connecting to the internet via websites and apps.</p> <p>According to Nielsen, 46.6% of Charlotte adults are spending 10-plus hours during an average week online. Furthermore, The Pew Research Center, a public opinion research company, reports that one-in-three consumers say they are online constantly. A 50% increase from 2015.&nbsp; In all, 85% of consumers say they connect at least once daily.</p> <p><a href="https://blog.advertiseincharlotte.com/advertise-in-charlotte-how-local-consumers-use-the-internet"></a></p> <p>To successfully market and advertise a Charlotte business on the internet requires a full-scale understanding of precisely what online marketing is.&nbsp; Spoiler alert, having a website or having a social media site is not enough.</p> <div class="hs-featured-image-wrapper"> <a href="https://blog.advertiseincharlotte.com/digital-advertising-in-charlotte-how-to-get-found-online" title="" class="hs-featured-image-link"> <img src="https://6611158.fs1.hubspotusercontent-na1.net/hubfs/6611158/Online%20Advertising%20In%20Boston%20Get%20Found.png?noresize=true" alt="Digital Advertising In Charlotte: How To Get Found Online" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="https://blog.advertiseincharlotte.com/how-often-are-charlotte-consumers-online"></a>Last year, $1.6 billion in marketing was spent online to reach Charlotte area consumers, according to projections based on the 2021 IAB Internal Advertising Report.&nbsp; This is 35% more than was spent during the prior year.</p> <p>There is a correlation between the massive amount of money being spent to reach Charlotte consumers online and the extraordinary amount of time that these consumers are connecting to the internet via websites and apps.</p> <p>According to Nielsen, 46.6% of Charlotte adults are spending 10-plus hours during an average week online. Furthermore, The Pew Research Center, a public opinion research company, reports that one-in-three consumers say they are online constantly. A 50% increase from 2015.&nbsp; In all, 85% of consumers say they connect at least once daily.</p> <p><a href="https://blog.advertiseincharlotte.com/advertise-in-charlotte-how-local-consumers-use-the-internet"></a></p> <p>To successfully market and advertise a Charlotte business on the internet requires a full-scale understanding of precisely what online marketing is.&nbsp; Spoiler alert, having a website or having a social media site is not enough.</p> <img src="https://track.hubspot.com/__ptq.gif?a=6792585&amp;k=14&amp;r=https%3A%2F%2Fblog.advertiseincharlotte.com%2Fdigital-advertising-in-charlotte-how-to-get-found-online&amp;bu=https%253A%252F%252Fblog.advertiseincharlotte.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> social media advertising online advertising digital advertising social media web traffic website visitor online shopping website traffic internet internet advertising SEM seo Fri, 30 Sep 2022 14:29:18 GMT https://blog.advertiseincharlotte.com/digital-advertising-in-charlotte-how-to-get-found-online 2022-09-30T14:29:18Z Larry Julius Best Way To Advertise In Charlotte: AM/FM Radio Still Rules https://blog.advertiseincharlotte.com/best-way-to-advertise-in-charlotte-am/fm-radio-still-rules <div class="hs-featured-image-wrapper"> <a href="https://blog.advertiseincharlotte.com/best-way-to-advertise-in-charlotte-am/fm-radio-still-rules" title="" class="hs-featured-image-link"> <img src="https://blog.advertiseincharlotte.com/hubfs/%231%20Finger%20Girl.png" alt="Best Way To Advertise in Charlotte: 2022" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Charlotte small business owners have an abundance of options for advertising their goods and services. Choices include local TV, local cable, social media, streaming video, streaming audio, podcasts, and newspapers.</p> <p>The best way to advertise in Charlotte, however, is local radio.</p> <p>Every week, according to Neilsen, 1.8 million adults tune-in to their favorite Charlotte radio stations. This is significantly more than any other advertising medium.</p> <p><a href="https://blog.advertiseincharlotte.com/what-is-the-best-way-to-advertise-in-charlotte"></a></p> <p>In addition to the adults who listen to Charlotte radio over-the-air, an incremental 82,282 adults connect to their favorite stations online as well using their phones, computers, and tablets. In all, according to Nielsen, 23.4% of all Charlotte radio listeners listen both online and offline.</p> <div class="hs-featured-image-wrapper"> <a href="https://blog.advertiseincharlotte.com/best-way-to-advertise-in-charlotte-am/fm-radio-still-rules" title="" class="hs-featured-image-link"> <img src="https://blog.advertiseincharlotte.com/hubfs/%231%20Finger%20Girl.png" alt="Best Way To Advertise in Charlotte: 2022" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Charlotte small business owners have an abundance of options for advertising their goods and services. Choices include local TV, local cable, social media, streaming video, streaming audio, podcasts, and newspapers.</p> <p>The best way to advertise in Charlotte, however, is local radio.</p> <p>Every week, according to Neilsen, 1.8 million adults tune-in to their favorite Charlotte radio stations. This is significantly more than any other advertising medium.</p> <p><a href="https://blog.advertiseincharlotte.com/what-is-the-best-way-to-advertise-in-charlotte"></a></p> <p>In addition to the adults who listen to Charlotte radio over-the-air, an incremental 82,282 adults connect to their favorite stations online as well using their phones, computers, and tablets. In all, according to Nielsen, 23.4% of all Charlotte radio listeners listen both online and offline.</p> <img src="https://track.hubspot.com/__ptq.gif?a=6792585&amp;k=14&amp;r=https%3A%2F%2Fblog.advertiseincharlotte.com%2Fbest-way-to-advertise-in-charlotte-am%2Ffm-radio-still-rules&amp;bu=https%253A%252F%252Fblog.advertiseincharlotte.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> best way to advertise radio advertising small business small business owner roi reach small business marketing small business advertising reach & frequency advertising reach advertising ROI Tue, 30 Aug 2022 16:24:36 GMT https://blog.advertiseincharlotte.com/best-way-to-advertise-in-charlotte-am/fm-radio-still-rules 2022-08-30T16:24:36Z Larry Julius Political Advertising In Charlotte: Campaigns Go Over The Top https://blog.advertiseincharlotte.com/political-advertising-in-charlotte-campaigns-go-over-the-top <div class="hs-featured-image-wrapper"> <a href="https://blog.advertiseincharlotte.com/political-advertising-in-charlotte-campaigns-go-over-the-top" title="" class="hs-featured-image-link"> <img src="https://6611158.fs1.hubspotusercontent-na1.net/hubfs/6611158/Political%20Advertising%20In%20Boston%20OTT%20CTV%20Video.png?noresize=true" alt="Political Advertising In Charlotte: Campaigns Go Over The Top" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="https://blog.advertiseincharlotte.com/political-advertising-on-charlotte-radio-sways-voters"></a>According to Nielsen research, 1.8 million people in the Charlotte area will likely participate in the upcoming election on November 8th. To sway these voters, candidates and political action committees are expected to spend a record amount on advertising.</p> <p>AdImpact, a company that measures advertising expenditures by political campaigns, says more than $3.6 billion have been spent to reach voters so far in 2022. This puts spending on a course to obliterate the record level of campaign dollars set during the 2020 presidential elections.</p> <p>Despite crumbling ratings, through August 1st, 58% of all political spending has been dished out to local TV stations, according to AdImpact.</p> <p>Nielsen reports that since 2017, the reach of broadcast TV stations like <span>WBTV, WSOC, WNSC, WCNC, and WJZY</span><span>&nbsp;has decayed by 10%.</span></p> <div class="hs-featured-image-wrapper"> <a href="https://blog.advertiseincharlotte.com/political-advertising-in-charlotte-campaigns-go-over-the-top" title="" class="hs-featured-image-link"> <img src="https://6611158.fs1.hubspotusercontent-na1.net/hubfs/6611158/Political%20Advertising%20In%20Boston%20OTT%20CTV%20Video.png?noresize=true" alt="Political Advertising In Charlotte: Campaigns Go Over The Top" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="https://blog.advertiseincharlotte.com/political-advertising-on-charlotte-radio-sways-voters"></a>According to Nielsen research, 1.8 million people in the Charlotte area will likely participate in the upcoming election on November 8th. To sway these voters, candidates and political action committees are expected to spend a record amount on advertising.</p> <p>AdImpact, a company that measures advertising expenditures by political campaigns, says more than $3.6 billion have been spent to reach voters so far in 2022. This puts spending on a course to obliterate the record level of campaign dollars set during the 2020 presidential elections.</p> <p>Despite crumbling ratings, through August 1st, 58% of all political spending has been dished out to local TV stations, according to AdImpact.</p> <p>Nielsen reports that since 2017, the reach of broadcast TV stations like <span>WBTV, WSOC, WNSC, WCNC, and WJZY</span><span>&nbsp;has decayed by 10%.</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=6792585&amp;k=14&amp;r=https%3A%2F%2Fblog.advertiseincharlotte.com%2Fpolitical-advertising-in-charlotte-campaigns-go-over-the-top&amp;bu=https%253A%252F%252Fblog.advertiseincharlotte.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> television advertising online advertising digital advertising political advertising OTT television political rates CTV streaming video svod avod local television streaming television internet advertising streaming TV Mon, 22 Aug 2022 11:05:00 GMT https://blog.advertiseincharlotte.com/political-advertising-in-charlotte-campaigns-go-over-the-top 2022-08-22T11:05:00Z Larry Julius Charlotte Consumers Still Spending Despite Economic Sentiment https://blog.advertiseincharlotte.com/charlotte-consumers-still-spending-despite-economic-sentiment <div class="hs-featured-image-wrapper"> <a href="https://blog.advertiseincharlotte.com/charlotte-consumers-still-spending-despite-economic-sentiment" title="" class="hs-featured-image-link"> <img src="https://6611158.fs1.hubspotusercontent-na1.net/hubfs/6611158/Advertising%20In%20Boston%20Consumer%20Spending%202022.png?noresize=true" alt="Charlotte Consumers Still Spending Despite Economic Sentiment" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="https://blog.advertiseincharlotte.com/advertising-in-charlotte-during-a-time-of-inflation"></a>Local consumers may have a gloomy feeling about economic conditions, but their spending has not tapered. This is good news for the 92,427 small business owners in the Charlotte area.</p> <p>According to the latest University of Michigan's Survey of Consumers, sentiment about current economic conditions remains near the all-time low. Concerns about volatile gas prices, rampant inflation, and a looming recession have driven the survey's index down 37% versus a year ago.</p> <p>Despite these dim consumer sentiments, the U.S. Bureau of Economic Analysis's July report shows that real personal consumption expenditures are pacing well above pre-Covid levels. According to Morgan Stanley research, consumers' ability to spend is being driven, in part, by a massive amount of excess savings accumulated over the course of the pandemic.</p> <a href="https://blog.advertiseincharlotte.com/small-business-advertising-in-charlotte-consumers-ready-to-spend"></a> <p>Earlier this year, based on per capita spending data from the National Retail Federation (NRF). Charlotte consumers were forecast to spend nearly $42.9 billion at retail this year. The current level of spending suggests that shoppers are on track to hit that number.</p> <p>Of course, for local business owners to successfully compete for a share of this record spending requires marketing. By most key marketing metrics, the best way to advertise is on Charlotte radio. This is especially true among business owners who must limit the number of marketing channels that can be used because of economic restraints.</p> <p>Of all media, advertising on the radio provides the greatest return on investment.</p> <div class="hs-featured-image-wrapper"> <a href="https://blog.advertiseincharlotte.com/charlotte-consumers-still-spending-despite-economic-sentiment" title="" class="hs-featured-image-link"> <img src="https://6611158.fs1.hubspotusercontent-na1.net/hubfs/6611158/Advertising%20In%20Boston%20Consumer%20Spending%202022.png?noresize=true" alt="Charlotte Consumers Still Spending Despite Economic Sentiment" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="https://blog.advertiseincharlotte.com/advertising-in-charlotte-during-a-time-of-inflation"></a>Local consumers may have a gloomy feeling about economic conditions, but their spending has not tapered. This is good news for the 92,427 small business owners in the Charlotte area.</p> <p>According to the latest University of Michigan's Survey of Consumers, sentiment about current economic conditions remains near the all-time low. Concerns about volatile gas prices, rampant inflation, and a looming recession have driven the survey's index down 37% versus a year ago.</p> <p>Despite these dim consumer sentiments, the U.S. Bureau of Economic Analysis's July report shows that real personal consumption expenditures are pacing well above pre-Covid levels. According to Morgan Stanley research, consumers' ability to spend is being driven, in part, by a massive amount of excess savings accumulated over the course of the pandemic.</p> <a href="https://blog.advertiseincharlotte.com/small-business-advertising-in-charlotte-consumers-ready-to-spend"></a> <p>Earlier this year, based on per capita spending data from the National Retail Federation (NRF). Charlotte consumers were forecast to spend nearly $42.9 billion at retail this year. The current level of spending suggests that shoppers are on track to hit that number.</p> <p>Of course, for local business owners to successfully compete for a share of this record spending requires marketing. By most key marketing metrics, the best way to advertise is on Charlotte radio. This is especially true among business owners who must limit the number of marketing channels that can be used because of economic restraints.</p> <p>Of all media, advertising on the radio provides the greatest return on investment.</p> <img src="https://track.hubspot.com/__ptq.gif?a=6792585&amp;k=14&amp;r=https%3A%2F%2Fblog.advertiseincharlotte.com%2Fcharlotte-consumers-still-spending-despite-economic-sentiment&amp;bu=https%253A%252F%252Fblog.advertiseincharlotte.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> best way to advertise consumer spending radio advertising roi reach reach & frequency recession advertising reach advertising ROI consumer confidence inflation Mon, 08 Aug 2022 13:20:04 GMT https://blog.advertiseincharlotte.com/charlotte-consumers-still-spending-despite-economic-sentiment 2022-08-08T13:20:04Z Larry Julius Advertising On Charlotte Radio in 2022: Five Things to Know https://blog.advertiseincharlotte.com/advertising-on-charlotte-radio-in-2022-five-things-to-know <div class="hs-featured-image-wrapper"> <a href="https://blog.advertiseincharlotte.com/advertising-on-charlotte-radio-in-2022-five-things-to-know" title="" class="hs-featured-image-link"> <img src="https://6611158.fs1.hubspotusercontent-na1.net/hubfs/6611158/250PX%20YOU%20OUGHTA%20KNOW.png?noresize=true" alt="Advertising On Charlotte Radio in 2022: Five Things to Know" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="https://blog.advertiseincharlotte.com/charlotte-radio-still-reaches-more-consumers-than-all-other-media"></a>Local business owners have depended on Charlotte radio to market their goods and services since WBT<span style="background-color: transparent;">,&nbsp;</span><span style="background-color: transparent;">the city's first radio station, went on air in 1922. Despite the advent of new media and technologies since then, advertising on local radio stations is still the </span><span style="background-color: transparent;">b</span><span style="background-color: transparent;">est way for the area's 92,427 small </span><span style="background-color: transparent;">b</span><span style="background-color: transparent;">usiness owners to create and maintain customers.</span></p> <p>Here are five facts every business owner should know about advertising on Charlotte radio in 2022.</p> <div class="hs-featured-image-wrapper"> <a href="https://blog.advertiseincharlotte.com/advertising-on-charlotte-radio-in-2022-five-things-to-know" title="" class="hs-featured-image-link"> <img src="https://6611158.fs1.hubspotusercontent-na1.net/hubfs/6611158/250PX%20YOU%20OUGHTA%20KNOW.png?noresize=true" alt="Advertising On Charlotte Radio in 2022: Five Things to Know" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="https://blog.advertiseincharlotte.com/charlotte-radio-still-reaches-more-consumers-than-all-other-media"></a>Local business owners have depended on Charlotte radio to market their goods and services since WBT<span style="background-color: transparent;">,&nbsp;</span><span style="background-color: transparent;">the city's first radio station, went on air in 1922. Despite the advent of new media and technologies since then, advertising on local radio stations is still the </span><span style="background-color: transparent;">b</span><span style="background-color: transparent;">est way for the area's 92,427 small </span><span style="background-color: transparent;">b</span><span style="background-color: transparent;">usiness owners to create and maintain customers.</span></p> <p>Here are five facts every business owner should know about advertising on Charlotte radio in 2022.</p> <img src="https://track.hubspot.com/__ptq.gif?a=6792585&amp;k=14&amp;r=https%3A%2F%2Fblog.advertiseincharlotte.com%2Fadvertising-on-charlotte-radio-in-2022-five-things-to-know&amp;bu=https%253A%252F%252Fblog.advertiseincharlotte.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> best way to advertise radio advertising small business small business owner small business marketing small business advertising advertise on radio radio commercials radio listening charlotte radio advertising on radio advertise on Charlotte radio radio formats who listens to radio car radio am/fm radio online radio listening Wed, 20 Jul 2022 12:39:36 GMT https://blog.advertiseincharlotte.com/advertising-on-charlotte-radio-in-2022-five-things-to-know 2022-07-20T12:39:36Z Larry Julius Charlotte Radio Is The #1 Advertising-Supported Medium https://blog.advertiseincharlotte.com/charlotte-radio-is-the-1-advertising-supported-medium <div class="hs-featured-image-wrapper"> <a href="https://blog.advertiseincharlotte.com/charlotte-radio-is-the-1-advertising-supported-medium" title="" class="hs-featured-image-link"> <img src="https://6611158.fs1.hubspotusercontent-na1.net/hubfs/6611158/Advertise%20On%20Boston%20Radio.png?noresize=true" alt="Charlotte Radio Is The #1 Advertising-Supported Medium" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="https://blog.advertiseincharlotte.com/what-is-the-best-way-to-advertise-in-charlotte"></a>Local business owners have been advertising on Charlotte radio since WBT first signed-on in 1922.&nbsp; But, back then, there were only two options for reaching a mass audience: newspapers and radio.</p> <p>Today, though, advertisers have an over-abundance of marketing options both over-the-air and online. But every week, according to Nielsen, 1.5 million adults listen to a Charlotte radio station, giving the 101-year-old medium, by far, the biggest reach amongst local consumers.</p> <p><a href="https://blog.advertiseincharlotte.com/advertise-on-charlotte-radio-still-best-option-for-small-business"></a></p> <p>A new report released last week by Nielsen underscores AM/FM radio's durable reach among all media.</p> <div class="hs-featured-image-wrapper"> <a href="https://blog.advertiseincharlotte.com/charlotte-radio-is-the-1-advertising-supported-medium" title="" class="hs-featured-image-link"> <img src="https://6611158.fs1.hubspotusercontent-na1.net/hubfs/6611158/Advertise%20On%20Boston%20Radio.png?noresize=true" alt="Charlotte Radio Is The #1 Advertising-Supported Medium" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="https://blog.advertiseincharlotte.com/what-is-the-best-way-to-advertise-in-charlotte"></a>Local business owners have been advertising on Charlotte radio since WBT first signed-on in 1922.&nbsp; But, back then, there were only two options for reaching a mass audience: newspapers and radio.</p> <p>Today, though, advertisers have an over-abundance of marketing options both over-the-air and online. But every week, according to Nielsen, 1.5 million adults listen to a Charlotte radio station, giving the 101-year-old medium, by far, the biggest reach amongst local consumers.</p> <p><a href="https://blog.advertiseincharlotte.com/advertise-on-charlotte-radio-still-best-option-for-small-business"></a></p> <p>A new report released last week by Nielsen underscores AM/FM radio's durable reach among all media.</p> <img src="https://track.hubspot.com/__ptq.gif?a=6792585&amp;k=14&amp;r=https%3A%2F%2Fblog.advertiseincharlotte.com%2Fcharlotte-radio-is-the-1-advertising-supported-medium&amp;bu=https%253A%252F%252Fblog.advertiseincharlotte.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> radio advertising reach spotify pandora reach & frequency streaming media streaming audio advertise on radio advertising reach sirius/xm advertise on Charlotte radio advertising options apple amazon Wed, 06 Jul 2022 19:32:45 GMT https://blog.advertiseincharlotte.com/charlotte-radio-is-the-1-advertising-supported-medium 2022-07-06T19:32:45Z Larry Julius Advertise In Charlotte: Online Listening Boosts Audience For AM/FM https://blog.advertiseincharlotte.com/advertise-in-charlotte-online-listening-boosts-audience-for-am/fm <div class="hs-featured-image-wrapper"> <a href="https://blog.advertiseincharlotte.com/advertise-in-charlotte-online-listening-boosts-audience-for-am/fm" title="" class="hs-featured-image-link"> <img src="https://blog.advertiseincharlotte.com/hubfs/250px%20Man%20With%20Headphone-153011590.png" alt="Advertising In Charlotte: Online Radio 2022" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Despite an abundance of media options, Charlotte radio reaches the most consumers every week.&nbsp;</p> <p>According to Nielsen, every week 1.3 million adults tune in to their favorite Charlotte&nbsp;stations. This is more than <span>watch local TV stations, cable, or streaming video. It is more than browse social media. It is more than listen to streaming audio services or podcasts. It is more than read local newspapers.</span></p> <p><a href="https://blog.advertiseincharlotte.com/charlotte-radio-still-reaches-more-consumers-than-all-other-media"></a></p> <p>Not all listening to Charlotte radio happens on car radios, table-top radios, or boom boxes. Instead, local consumers also use their smartphones, computers, and tablets as a way to connect to their favorite local stations.</p> <p><span>Neilsen finds that 23.4% of all consumers who listen to a Charlotte radio station over the air will, at some point during the month, also connect to a local station via the internet. As a matter of fact, during a typical hour, Nielsen data suggests that 8.5% of a station's total audience is listening on a device other than a traditional receiver.</span></p> <div class="hs-featured-image-wrapper"> <a href="https://blog.advertiseincharlotte.com/advertise-in-charlotte-online-listening-boosts-audience-for-am/fm" title="" class="hs-featured-image-link"> <img src="https://blog.advertiseincharlotte.com/hubfs/250px%20Man%20With%20Headphone-153011590.png" alt="Advertising In Charlotte: Online Radio 2022" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Despite an abundance of media options, Charlotte radio reaches the most consumers every week.&nbsp;</p> <p>According to Nielsen, every week 1.3 million adults tune in to their favorite Charlotte&nbsp;stations. This is more than <span>watch local TV stations, cable, or streaming video. It is more than browse social media. It is more than listen to streaming audio services or podcasts. It is more than read local newspapers.</span></p> <p><a href="https://blog.advertiseincharlotte.com/charlotte-radio-still-reaches-more-consumers-than-all-other-media"></a></p> <p>Not all listening to Charlotte radio happens on car radios, table-top radios, or boom boxes. Instead, local consumers also use their smartphones, computers, and tablets as a way to connect to their favorite local stations.</p> <p><span>Neilsen finds that 23.4% of all consumers who listen to a Charlotte radio station over the air will, at some point during the month, also connect to a local station via the internet. As a matter of fact, during a typical hour, Nielsen data suggests that 8.5% of a station's total audience is listening on a device other than a traditional receiver.</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=6792585&amp;k=14&amp;r=https%3A%2F%2Fblog.advertiseincharlotte.com%2Fadvertise-in-charlotte-online-listening-boosts-audience-for-am%2Ffm&amp;bu=https%253A%252F%252Fblog.advertiseincharlotte.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> radio advertising online advertising digital advertising streaming media streaming audio internet advertising am/fm radio online radio listening Thu, 30 Jun 2022 12:32:49 GMT https://blog.advertiseincharlotte.com/advertise-in-charlotte-online-listening-boosts-audience-for-am/fm 2022-06-30T12:32:49Z Larry Julius