Advertise In Charlotte Advertise In Charlotte

Best Way To Advertise In Charlotte: Furniture & Mattresses

Feb 22, 2023 2:30:37 PM / by Larry Julius

Over the next 12 months, according to Nielsen, 371,860 Charlotte area households plan to buy furniture and mattresses. Based on a per capita forecast from Furniture Today, these expenditures will total $1.11 billion during 2023, a $20.1 million dollar increase over 2022.

Although the forecast growth of furniture and bedding sales is expected to moderate a bit versus 2021, what retailer would not want to grab a share of the multi-million dollar category growth this year?

To capture a bigger share of the increased spending on chairs, couches, beds, tables, and mattresses will require local stores to invest in marketing. And according to most key metrics, the best way to reach local furniture buyers is with advertising on Charlotte radio.

Read More

0 Comments Click here to read/write comments

Topics radio advertising, roi, reach, return on investment, retail spending, retail, furniture, reach & frequency, retail sales, retail stores, retailer, advertising reach, mattress, advertising ROI

Charlotte Furniture Retailers Expect A Post-Pandemic Rebound

Jul 9, 2020 4:15:12 PM / by Larry Julius

Before the onset of COVID-19, more than 420,00 Charlotte area households were planning to spend $794 million on furniture, according to Nielsen. Unfortunately, many of those plans were put on pause as consumers sheltered in place to help slow the spread of the virus.

A recent study by Elevate | SmithGeiger suggests that the fortunes of home furnishing retailers, however, are about to improve.

According to the study, 32% of consumers who had been planning to buy furniture will do so within three months of the pandemic easing. Fifty percent will do so within six months. The numbers for mattress shoppers are even stronger.

To capture a significant share of the post-pandemic sales of furniture and mattress will require retailers to advertise. The most effective way to reach the customers who are ready to buy is on Charlotte radio.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, radio advertising, small business, small business owner, small business marketing, small business advertising, retail spending, retail, furniture, retail sales, retail stores, retailer, advertise on radio, mattress

Receive Great Advertising Advice Direct To Your Inbox...

Advertise In Charlotte - Get Started

Recent Posts

Our Social Media