There are 92,427 small businesses in the Charlotte-Concord-Gastonia, NC-SC Metro Area, according to the U.S. Census Bureau. Almost every one of these businesses is competing for a portion of the $56.2 billion of local retail spending expected to occur in 2023.*
To capture the largest share of this giant pool of consumer cash, Charlotte small business owners will need to consider advertising.
"Think you have a great product?" asks the U.S. Small Business Administration. "Unfortunately, no one's going to know about it unless you advertise. Advertising, if done correctly, can do wonders for your sales., and you know what that means: more revenue and more success for your company."
One of the best ways to advertise in Charlotte may be on local radio, a fact not lost on the world's largest advertiser, Proctor & Gamble. Last year, P&G upped spending on the radio by 43% to $235 million, according to Vivvix (formerly Kantar Media), led by a big jump in local radio.