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Advertising On Charlotte Radio Makes Good Sense For Business Owners

Jun 16, 2021 12:34:14 PM / by Larry Julius

Since March 2020, when the first case of COVID-19 was reported in the Charlotte area, more than 307,012 local people have been infected, according to data collected by USA Facts. The measures imposed to contain the outbreak have transformed the way consumers work, shop, commute, and conduct the business of everyday life.

One aspect of daily life in Charlotte that remains little changed due to the pandemic is radio listening. Despite the Coronavirus crisis, radio has held its long-held position as the most used of all local media. This is good news for area business owners who depend on radio for marketing their goods and service.

Each week, according to Nielsen, 1.9 million adult consumers tune-in to a Charlotte radio station.  This is significantly more people than are reached by all other local advertising options, including TV, cable, streaming video, streaming audio, social media, and newspapers.

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Topics best way to advertise, radio advertising, small business, small business owner, roi, return on investment, small business marketing, small business advertising, radio listening, listening location, time spent listening, advertising ROI

Consumers Stick With Charlotte Radio Despite Pandemic

Mar 30, 2021 10:26:05 AM / by Larry Julius

In 1922, when WBT became the first radio station in Charlotte, NC, many considered the medium a fad.  Even in 1937, a hit song by George Gershwin, Our Love Is Here To Stay, considered radio to be a "passing fancy and in time may go".

Charlotte radio, however, has survived the advent of talking-movies, television, eight tracks, and cassettes in stereo.  More recently, radio has withstood a tsunami of digital options including, YouTube, SiriusXM, Pandora, and Spotify.

As the Coronavirus pandemic rolls over into a second year, Charlotte radio has hung tough and not ceded its ground despite listener's shifting lifestyles.  This is crucial news for local small business owners who depend on local stations to market their goods and services.

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Topics best way to advertise, reach, return on investment, corona, coronavirus, covid 19, in-car audio, recovery, radio listening, pandemic, listening location, time spent listening, work from home, advertising ROI, commuting

5 Key Advertising Stats Charlotte Small Business Owners Should Know

Feb 22, 2021 11:09:04 AM / by Larry Julius

Since 1922, advertising on Charlotte radio has helped small business owners survive and thrive during times of peril. This includes world wars, natural disasters, depressions, and recessions.

Even during a pandemic, by almost every key marketing metric, radio advertising remains the best way for a Charlotte business to market its goods and services.

To prove the point, here are five statistics that vividly demonstrate the value of advertising on Charlotte radio.

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Topics best way to advertise, roi, reach, return on investment, retail spending, retail, retail sales, retail stores, retailer, web traffic, website visitor, in-car audio, radio commercials, radio listening, listening location, advertising ROI, online shopping, advertise on Charlotte radio, website traffic

Charlotte Radio: Which Stations Do Local Consumers Prefer?

Jan 25, 2021 1:01:26 PM / by Larry Julius

There are 33 radio stations in Charlotte. Each provides a unique format of news, sports, music, entertainment, and inspiration. Some stations broadcast in English. Others serve Spanish speakers. Some stations cater to millennials. Others appeal to Baby Boomers.  No doubt, there is a local radio station that fulfills the preferences of every listener.

Each week, according to Nielsen, 1.9 million adults tune-in to their favorite Charlotte radio stations. This is more people than watch local TV, cable, or streaming channels. This is more than use Facebook and Instagram. This is more than read newspapers or connect to Pandora and Spotify. 

Despite the abundance of Charlotte radio stations to choose between, Nielsen reports that, on average, adult consumers only listen to 3.6 each week.  So, which stations do local consumers choose?

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Topics radio advertising, millennials, streaming audio, smart speakers, radio commercials, radio listening, listening location, radio formats

How Has Working From Home Affected Charlotte Radio?

Aug 24, 2020 6:45:00 AM / by Larry Julius

Before COVID-19, most listening to Charlotte radio happened outside the home. Consumers were tuning-in to their favorite stations from the car on the way to their job. Then, they tuned-in when they arrived at work. They listened again during the commute back home.

Nielsen recently surveyed consumers who worked from home before and during the novel coronavirus outbreak. The results show, as of June, 66% of respondents now work from home full-time as a consequence of the pandemic.

As consumers are compelled to work from their houses and curtail their commutes, the share of at-home listening to Charlotte radio has grown by 19%, according to Nielsen.

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Topics best way to advertise, radio advertising, corona, coronavirus, covid 19, advertise on radio, radio listening, pandemic, listening location, time spent listening, work from home

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