Advertise In Charlotte Advertise In Charlotte

Advertising In Charlotte: Reaching Female Consumers

Feb 10, 2021 7:56:48 AM / by Larry Julius

There are 1,148,000 adult women in the Charlotte area. Based on research from the Harvard Business Review, as a consumer group, females account for 70-80 percent of all consumer purchasing through a combination of their buying power and influence.  According to Nielsen, this will amount to between $35.9 billion and $41 billion this year.

Overall, according to the Bureau of Labor Statistics and the US Census Bureau:

  • Single women across all income brackets spend, on average, $34,817 on goods and service
  • Working married women contribute over a third of their families’ incomes
  • Over a quarter (29.4%) of wives earned more than their husbands in 2018, an increase from 15.9% in 1981.

Furthermore, according to research published by Forbes:

  • The top homebuyers after married couples are single women (18%, double the percentage for single men at 9%).
  • Women are 50% more likely than men to regularly watch online how-to videos.
  • 94% of women between the ages of 15-35 spend over an hour per day shopping online.
  • 70% of travel consumers are women.
  • 85% of women say that if they like a brand, they will remain loyal to it.

For Charlotte small business owners to successfully capture a meaningful share of the local female economy requires advertising.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, small business, small business owner, small business marketing, small business advertising, advertise on radio, working mothers, advertise on Charlotte radio, advertise to women, market to women, moms

Charlotte Retailers Expect Sweet Halloween In 2020

Sep 22, 2020 8:20:47 AM / by Larry Julius

Charlotte area consumers are expected to spend $72 million on Halloween related activities in 2020, according to information from the National Retail Federation.  This would be a slight 2.3% decrease from 2019. This is proof of the holiday's strong resistance to the pressures of a pandemic economy.

Based on data from the NRF's annual survey conducted by Prosper Insights & Analytics, more than 1.2 million Charlotte adults plan to participate in Halloween-related activities. Among those celebrants, safe at-home activities ranked highest: 53 percent plan to decorate their homes, 46 percent plan to carve a pumpkin, and 18 percent will dress up their pet.

“Consumers continue to place importance on celebrating our traditional holidays, even if by untraditional standards,” NRF President and CEO Matthew Shay said. “Retailers are prepared to meet the increased demand for seasonal décor, costumes, and other items that allow families the opportunity to observe Halloween safely.”

To earn a large share of Halloween spending in 2020, Charlotte small business owner will need to advertise to let consumers know their stores are open, stocked, and ready. By any metric, advertising on Charlotte radio is the best way to reach holiday shoppers.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, millennials, small business marketing, small business advertising, retail spending, retail, parent, children, retail sales, retail stores, retailer, millennial parents, halloween, working mothers, holiday advertising

Receive Great Advertising Advice Direct To Your Inbox...

Advertise In Charlotte - Get Started

Recent Posts

Our Social Media