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Advertising On Charlotte Radio in 2022: Five Things to Know

Jul 20, 2022 8:39:36 AM / by Larry Julius

Local business owners have depended on Charlotte radio to market their goods and services since WBTthe city's first radio station, went on air in 1922. Despite the advent of new media and technologies since then, advertising on local radio stations is still the best way for the area's 92,427 small business owners to create and maintain customers.

Here are five facts every business owner should know about advertising on Charlotte radio in 2022.

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Advertise In Charlotte: Online Listening Boosts Audience For AM/FM

Jun 30, 2022 8:32:49 AM / by Larry Julius

Despite an abundance of media options, Charlotte radio reaches the most consumers every week. 

According to Nielsen, every week 1.3 million adults tune in to their favorite Charlotte stations. This is more than watch local TV stations, cable, or streaming video. It is more than browse social media. It is more than listen to streaming audio services or podcasts. It is more than read local newspapers.

Not all listening to Charlotte radio happens on car radios, table-top radios, or boom boxes. Instead, local consumers also use their smartphones, computers, and tablets as a way to connect to their favorite local stations.

Neilsen finds that 23.4% of all consumers who listen to a Charlotte radio station over the air will, at some point during the month, also connect to a local station via the internet. As a matter of fact, during a typical hour, Nielsen data suggests that 8.5% of a station's total audience is listening on a device other than a traditional receiver.

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Topics radio advertising, online advertising, digital advertising, streaming media, streaming audio, internet advertising, am/fm radio, online radio listening

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