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Advertising In Charlotte: Radio Listening Unchanged From Year Ago

Aug 10, 2020 7:01:00 AM / by Larry Julius

During July, 943,600 adult radio-listeners spent two hours per day listening to their favorite Charlotte radio stations, according to Nielsen. Although local consumers had spent fewer minutes listening at the onset of the pandemic, the current time tuned-in remains unchanged compared to a year ago.

Advertising On Charlotte Radio Time Spent Listening

Some advertising experts had predicted that as consumers spent more time at home because of COVID-19 concerns, the hours devoted to radio listening would decrease. That, however, was not the case.

In July of 2019, according to Nielsen, 29.6% of radio listening occurred at home. During July of this year, in-home listening jumped to 35.2%. Despite the reduction in out-of-home activities, though, consumers still spent the exact amount of time listening to Charlotte radio.

Advertising On Charlotte Radio Listening Location

Overall, the pandemic has inflicted little change on the audio advertising landscape.  A study by Edison Research indicates that among all options, local radio's 'share of ear' remains consistent.

During the second quarter of 2019, adult consumers spent 78% of their time with ad-supported audio listening to AM/FM radio. No other  medium came close.Advertise in Charlotte: View Success GuideDuring the same quarter this year, consumers devoted 76% of their time with local radio.  Podcasts were a distant second at 9%.

Advertise On Charlotte Radio Share of Ear

Since March 18, 1922, when WBT signed-on as the first radio station serving Charlotte, North Carolina,  small business owners have depended on local radio to market their goods and services through recessions, depressions, and natural disasters.  All the research indicates that AM/FM radio is as dependable now as it was then.

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Topics: best way to advertise, radio advertising, small business, small business owner, spotify, pandora, small business marketing, small business advertising, corona, coronavirus, covid 19, advertise on radio, sirius/xm, podcasts

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