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Advertising On Charlotte Radio Is Back In The Driver's Seat

Oct 27, 2020 2:12:25 PM / by Larry Julius

There are more than 1,700,000 car radios in the Charlotte area. On March 30, though, many of these devices became quarantined along with their owners. That was the day when the Governor of North Carolina shut down the state to slow the spread of COVID-19.

According to the Apple Mobility Index, the Governor's public-safety order caused traffic on Charlotte roadways to plummet to 65% of pre-pandemic levels.

By the beginning of July, however,  the AMI indicates that traffic in Charlotte began to exceed pre-Covid levels. The surge in mobility is due, in part, to work-from-home, furloughed, and laid-off employees returning to their workplaces.

According to Nielsen, during the week of April 30, only 39% of adults with jobs were working outside-the-home.  During the week of October 1, though, that number had expanded to 61%.

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Topics consumer spending, small business, small business owner, small business marketing, small business advertising, in car aduio, vehicle traffic, effective advertising, radio listening, consumer confidence, share of ear, point of purchase, mobility

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