Advertise In Charlotte Advertise In Charlotte

Why Charlotte Real Estate Agents Need To Advertise Now

May 22, 2020 2:25:50 PM / by Larry Julius

Type "CHARLOTTE REAL ESTATE AGENTS" into Google. In slightly over a half-second, the search will deliver 350,0000,000 results. Similar searches for Matthews, Mount Holly, Huntersville, Indian Trail, Gastonia, or Rock Hill produce a proportional number of returns.

Despite the economic hardships imposed by the Coronavirus crisis on Charlotte area consumers, the demand for real estate is booming. 

The Wall Street Journal published a trend yesterday indicating that mortgage applications for purchase a home have achieved levels equal to last year.

According to, home buying demand is 16.5% higher now than it was pre-COVID-19 on a seasonally adjusted basis.

Redfin attributes this explosive growth in real estate shoppers to two factors, including record-low mortgage rates. The other primary driver is a migration trend from expensive metropolitan areas as buyers hunt for more space at lower prices.

To capture a larger share of the robust market, local real estate agents need to stand apart from the millions of Google results.  Advertising on Charlotte radio will help accomplish this.  Here's why.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, social media advertising, small business, small business owner, television advertising, newspaper advertising, online advertising, small business advertising, home buyers, real estate, real estate agent, streaming audio, pay-tv, home sellers, advertise on radio

Does Cable TV Advertising Make Sense For Charlotte Small Businesses?

May 12, 2020 10:10:28 AM / by Larry Julius

Pay-TV is struggling to survive COVID-19.

Before the onset of the pandemic, Nielsen reported that 61.4% of Charlotte area households received their television programs from cable systems, telephone companies, or satellite operators.  That number, however, is plummeting.

Pay-TV providers in the Charlotte area include AT&T TV, Dish, Spectrum, Google Fiber, and DirecTV.

"Cord-cutting, people dropping their cable and satellite TV subscriptions, pre-dates the onset of Covid-19. But the pandemic is exaggerating the trend, creating deeper issuers for programming that relies on those services for distribution," Eric Savitz wrote last week in Barron's.  This includes non-premium services like ESPN, TBS, TNT, USA, CNN, and Discovery.

"LightShed Partners analyst Richard Greenfield counts a loss of 1.96 million subscribers to cable, satellite TV, and virtual cable services combined in the first quarter," Savitz continued. "This is the worst combined quarterly drop ever, down 6% from a year ago."

Greenfield said in an interview with Barron’s that what is especially sobering is that most of the first quarter activity pre-dated the virus. The numbers are likely to get considerably worse in the second quarter.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, radio advertising, small business, small business owner, television advertising, millennials, pay-tv, cable television, direcTV, dish network

Receive Great Advertising Advice Direct To Your Inbox...

Advertise In Charlotte - Get Started

Recent Posts

Our Social Media