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Mother's Day Spending In Charlotte Will Top $270 Million In 2022

Apr 21, 2022 5:53:07 PM / by Larry Julius

Eighty-four percent of all adults say they will celebrate Mother's Day in 2022. Based on per capita forecasts from the National Retail Federation (NRF), Charlotte consumers are expected to spend $270.1 million on the moms in their lives. This is a 13% increase over last year.

“Consumers are eager to find memorable ways to honor their mothers and other important women in their lives and are willing to spend a little extra on this sentimental holiday,” said NRF President and CEO Matthew Shay.

The NRF spending projections indicate that Charlotte consumers will spend $59.4 million on jewelry and another $44.9 million on special outings such as dinner or brunch. This will be the highest level of Mother's Day spending ever in these categories.

Here is how this large pool of Mother's Day cash in Charlotte is expected to be distributed by all retail categories.

The NRF research indicates that men will outspend women 3-to-1 this year on Mother's Day gifts. Most of these dollars will go towards presents for their moms, stepmoms, and wives.

Of all the money spent, Charlotte consumers are expected to spend 36% online, 30% at department stores, 27% at specialty stores, and 23% at local small businesses.

To compete for a share of record-high Mother's Day spending this year, local business owners will need to advertise. By most key marketing metrics, the best way to reach holiday shoppers is by advertising on Charlotte radio.

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Topics roi, reach, return on investment, retail spending, retail, reach & frequency, mother's day, retail sales, retail stores, retailer, advertising reach, holiday advertising, holiday shopping, advertising ROI

Advertising In Charlotte: Reach Mother's Day Shoppers

Feb 10, 2020 7:01:00 AM / by Larry Julius

As Valentine's Day sales begin to dwindle, that's when Charlotte small business owners start thinking about Mom.

Mother's Day, which happens on the second Sunday of May, is second only to Christmas in terms of holiday spending. Last year, Charlotte area consumers spent more than $213-million celebrating the women in their lives. That number is expected to grow again in 2020.

To claim a significant share of this Mother's Day cash, local retailers and restaurants will need to advertise.  By almost every key metric, advertising on Charlotte radio is the best choice.

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Topics best way to advertise, consumer spending, radio advertising, small business, small business owner, newspaper advertising, facebook, spotify, pandora, online advertising, digital advertising, retail spending, retail, social media, restaurant, mother's day

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