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Best Way To Reach Likely Voters in 2022: Advertise On Charlotte Radio

Feb 11, 2022 11:30:55 AM / by Larry Julius

No matter which Charlotte television station or cable channel adults tune to in 2022, they can expect to be assaulted by a deluge of political advertising. Often entire commercial breaks are stuffed with back-to-back pleas and promises to secure viewers' votes.

But is advertising on WBTV, WSOC, WNSC, WCNC, and WJZY the most effective way to reach likely voters in the Charlotte area? Or is advertising on cable channels provided by Spectrum, DISH, DirecTV, and Google Fiber the way to go?

The answer is neither. According to research from Nielsen, the best way to reach local adults who are most likely to vote is by advertising on Charlotte radio.

Every week, 1.2 million likely voters will listen to Charlotte radio stations. This is significantly more than watch local TV, cable, and streaming video. More that use social media and streaming audio. More than will read newspapers.

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Topics best way to advertise, radio advertising, television advertising, political advertising, cable television, voters, registered voters, likely voters, political rates, cable tv, local television, streaming television, democrat, republican

Political Advertising On Charlotte Radio Sways Voters

Jul 7, 2020 3:05:51 PM / by Larry Julius

There are more than 1.8 million registered voters in the Charlotte radio metro. Here is the number by county:

  • Anson, NC: 16,119
  • Cabarrus, NC: 141,766
  • Cleveland, NC: 63,751
  • Gaston, NC: 142,410
  • Iredell, NC: 122,498
  • Lincoln, NC: 58,579
  • Mecklenburg, NC: 656,499
  • Rowan, NC: 92,556
  • Stanly, NC: 41,315
  • Union, NC: 104,583
  • Chester, SC: 20,500
  • Lancaster, SC: 63,046
  • York, SC: 182,926

According to Nielsen, Charlotte radio reaches significantly more of these registered voters than all other media, including local television pay-TV, newspaper, social media platforms, and streaming audio sites like Pandora or Spotify.

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Topics best way to advertise, radio advertising, political advertising, issue advertising, advertise on radio, voters, registered voters, candidate advertising, election advertising, likely voters, political rates

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