Charlotte small business owners are learning that 're-opening' may not be an appropriate word for the challenges they face as the Coronavirus crisis winds down.  A better term might be 're-introducing'.

Since the Governor of North Carolina shuttered the state on March 30, to slow the spread of COVID-19, Charlotte area consumers have discovered new ways to buy the goods and services they need.  It's now the burden of local business owners to lure these customers back. The first step is re-introduction.

On March 18, 1922, WBT signed-on as the first radio station serving Charlotte, North Carolina. Since then, local business owners have used radio advertising to introduce themselves successfully to new customers. Radio has also helped these businesses survive recessions, depressions, world wars, hurricanes, and floods. By any metric, advertising on Charlotte radio remains the most effective tactic a small business owner can use post-pandemic, as well.

You've done the research. You now know that by every measure, radio advertising is the most effective way for your Charlotte small business to market its goods and services.

You have learned, for instance, 1,827,300 adult consumers regularly tune-in to their favorite Charlotte radio stations.  This is more than watch local TV, read a newspaper, sign-in to social media, or log-in to streaming audio services like Pandora and Spotify.

You've also learned that, on average, adults spend almost two hours per day listening to local radio.

If you dug deep enough, then you know radio advertising delivers, on average, a $10 lift in sales for every $1 invested. This is a remarkable return for any local small business owner.

What you may not have figured out, however, is what is the best time of day to advertise on Charlotte radio?