But to achieve the “3-Rs” of advertising success, Reach, Recall, and Return, no other medium delivers results as effectively and efficiently as advertising on Charlotte radio.
"At least 40% of our new customers come because of our advertising on Charlotte radio," says Deb Filkins, co-owner of Cougar Run Winery in Concord, NC. "Eighty percent of these first-time customers will become repeat customers."
Ms. Filkins and her husband Tom, who produces all the wine, opened Cougar Run in December 2012 with an inventory of 1500 bottles. The retail store is located in a historic Coca-Cola bottling plant on the city's Church Street.
"Since we started advertising on the radio, almost half of our business comes from outside the Concord area, much of it from Charlotte." says Ms. Filkins. "We now sell more than 9000 bottles of wine every year. Our monthly sales have grown from $100 a month when we opened to almost $14,000 today."
So, how can a local small business owner choose the best Charlotte radio stations to advertise on?