According to Nielsen, 51% of all Charlotte area parents with children under the age of 18 are millennials.
From the time their kids are born until they reach they are 17, these young parents will spend, on average, $233,000 per child. This does not include the cost of college.
Currently, there are 566,078 children under the age of 18 living in the Charlotte metro area. That makes the local parenting economy worth upwards of $131 billion. These dollars are being spent, among other things, on diapers, daycare, transportation, toys, education, electronics, clothing, and health care.
For North Carolina small business owners interested in competing for a substantial portion of this multi-billion dollar pool of parental cash, they must advertise to millennial moms and dads. By almost any measurement, advertising on Charlotte radio is the best way to reach this audience.