Many times the difference between winning an election and losing is a handful of ballots. This is true in races for almost every elected office, referendum, and issue on the national, statewide, and local level.
To win a modern election requires advertising. Successful advertising requires reach. In the Charlotte area, the most potent way to reach voters is on local radio.
The Charlotte area includes the North Carolina counties of Anason, Cabarrus, Cleveland, Gaston, Iredell, Lincoln, Mecklenburg, Rowan, Stanly, Union, plus Chester, SC Lancaster, SC and York, SC.
Last week, for instance, 89% of all registered voters in these counties tuned-in to a Charlotte radio station. This is significantly more than were reached by local TV, local newspaper, or the major social media sites like Facebook and Instagram.